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Congratulations • and


.!" Best Wishes to


C. R. HARGREAVES


on their 200th


ANNIVERSARY


ALL THIS TIME HIGH QUALITY PROVISIONS HAVE LINED THE


. SHELVES OF HARGREAVES'S STORE


ALMOST in - the shadow. of Clitheroe Castle, which'--towers like a , sentinel; over the down’s busy streets, is perhaps the oldest retail • food-, business in North-East Lancashire.


serving . business concern, however, might,, well be puzzled.; as'.to, how such an enterprise —I founded . and maintained' * for two cen­ turies by Lancastrians near such a Lancastrian bastion— comes to be described as •‘ Italian warehousemen.” • That title is probably just


SWISS FATE WTTHTHUFFLE scPARFAlT


5 imported by 5


RORERI A. JEWISON LTD Importers of Speciality Foods "«


81 Charlotte Street London, WIP TIB


t I


>


CONGRATULATIONS AND CONTINUED SUCCESS to


1 |


C. R. HARGREAVES & SONS I LTD


OF PARSON LANE, CLITHEROE


in tlieir Bi-Centenary Year from


I NESTLES


| | THE HOME OF QUALITY CATERING PRODUCTS K Nescafe, Maggi Home Style Soups, Specialities, f/


Crosse & Blackwell, Keiller


ALL IN THE SERVICE OF THE CATERER a _


1


J. IRONFIELD LTD


HAULAGE CONTRACTORS Registered Office


10 Read Street, Clayton-le-Moors ACCRINGTON


Telephone ACCRINGTON 31616 Regular Services To


k MERSEYSIDE, HUMBERSIDE k LONDON, EAST ANGLIA * AND THROUGHOUT LANCASHIRE ; . * BULK LOADS and PART LOTS * FOODSTUFFS A SPECIALITY


All goods carried in accordance with1 R;H.A. : 1967 conditions.


-


ii i


yngHUMB and Liver Pat§ .


trams, when the supply of rare goods came from strange and far off places, such' as—Italy.


one of those ancient trade descriptions, dating back to the days of- the mulepack


ATTRACTIVE


-afield as Preston, Chorley and Bury—seeking the high quality provisions and rare delicacies which line this stored shelves. And thousands of other


.Blackburn, Accrmgton, Nel­ son, i Colne and Bamolds- wick districts. But many customers travel from as far


family still bring goods from far off countries, to tickle the palates not only ol Clitheroe folk but of people from a wide area of Lanca­ shire. The firm runs a com­ prehensive weekly delivery service for the Burnley,


Today the Hargreaves


history - is relatively well- documented, -the -begmnmgs : of . th e story of - a - R. Hargreaves; and; Son Ltd are lost in the.mists of; time.,The records .show .--exactly—200 vears. But- it ' was-' certainly established, before1 that.- .-. A visitor V to -this .long-


' Unlike • the -castle,' whose ■


Advertising feature


Perhaps the answer is best summarised m three words— service, quality and variety.


The latter arc also available to visitors to the Clitheroe store. What do they all seek?


CONFIDENT


portance of first-class ser­ vice has been passed down from father to son, not to mention mother and daugh­ ter, who played not unim­ portant roles in the firm’s success. All have learned the business in the hard school of practical experience and they have learned it well. There have never been any passengers. But not even hard work


The “ message ” of the im­


would have sufficed without never-ending mslstence on quality, based on the simple maxim—'1


enough.” That applies in 1971 as it did in the “ good old days.” The members of the firm


1 the best is good


'ing supplies, facilities of Hargreaves, not only for


■food, but for a range of tabic decorations which make a meal out more attractive.


Lancashire and Yorkshire people enjoy, unwittingly, the provisions of the Clitheroe firm at about 130 hotels , and restaurants who take advantage of the cater-


the age-old phrase, “ Italian warehousemen,” it scarcely docs justice to their delica- tessan range, drawn not only from the European con­ tinent but virtually from all over the world. Indeed the


regard themselves as “ the Fortnum and Mason of the North.” They are confident that they meet a demand for high quality which grows wider as affluence extends, yet which becomes harder for the discriminating to find in days when the emphasis on mass merchan­ dising spreads. Although they still retain


word Italian was removed from the exterior of the; premises during the w a r- just to avoid any misunder­ standings of family loyalties!


ORIGINAL


tronome’s delight. Take cheese—naturally there is Lancashire’s own, carefully selected to ensure it tastes as good as ever it did. But there are 43 varieties, including Stilton for which people send from as far as the south of England. Hargreaves' insistence that their cheese should be "just right" even brings them a customer rrom the House of Lords. Four years ago a customer


asked for Brie cheese “ from the original full cheese, not in package form." Mr Peter Hargreaves doubted whether there would be sufficient local demand to justify such importation. He tried the idea—it was a .success.


HAND-MADE


Ceylon, India and China hr varied blends, one specially prepared in Ceylon; and Hargreaves have their own blend to suit the water In the Clitheroe area. They also encourage home experimen­ tation in tea blending. Fruits (dried, canned or


Teas are . imported from


range as Fortnum and Mason’s, with all the; basic provisions, from the humble “ spud ” .through the .butters and biscuits of everyday life, which, with the usual con­ venience foods, comes to over 2,000 items. But here, also,' is a gas­


Hargreaves boast as wide a HARGREAVES’S new store— as modern as today. *8*


Dairy foods have nevertasted nicer


Africa - and melons from' Ougen or Charentois, fresh peppers, aubergines and corquettes (baby marrows)— just for a change.


PETER HARGREAVES peais from Israel or South


frozen) come from the Americas, Europe, Aus­ tralasia and the Far East, in­ cluding such exotic treats as “ Coeur dc Palmier au Naturel,”. the hearts of palm fruits from Brazil, or lychees from China. Add avocado


This Anniversary Feature


has an audience of over


2 0 0 , 0 0 0


Let the East Lancs Press Group


Burnley Express Blackburn Times Clitlieroe Advertiser Nelson Leader Colne .Times


Barnoldswick & Earby Times


put your business in front of this big spending market.


PHONE


M r T. Catlow at


Burnley 26161 for fulldetails of how the East Lancs. Press Group can help your, company.


Calling all sufferers of AURUM AMBROSIUM RHEUMATISM


not you ? 37$p 1WEEK 70p 2 WEEKS


Honey Based and Drug Free. Established over 35 years of personal recommendation. Thousands have found * relief, why


£1 3 WEEKS


‘Top of the Morning’ feeling — Honey based, Drug Free Cola Tonic stimulant with the taste of bitter chocolate. 25p SMALL


ELIXIR AMBROSIUM (Tonic) • For that 50p MEDIUM 75p LARGE


satisfied and not have trouble keeping to the 1000 caloric diet sheet.


Available from — £1 LARGE


HARGREAVES HEALTH FOOD STORES


40 /4 6 Parsons Lane, Clitlieroe


Revolutionaries save a bomb by smoking


OEO H


Full flavoured, nicotine free, smoking mixture


SLIM PLAN AMBROSIUM. sum and b. 62£p SMALL


LION PEPPEs p ic e s


From every angle you can rely on


Contains all the health giving Proteins and Nutrients of milk EXCEPT BUTTER FAT


Rich in fat free protein. *


* *


LION C. R. HARGREAVES & SONS AVAILABLE FROM —


PARSON LANE, CLITHEROE TELEPHONE 2183 ■


BNS SEPECIAL


'A t 13 p. an oz. you achieve victory over price risings.


C, R. HARGREAVES & SONS LTD 40-46 PARSON LANE, CLITHEROE


C. R. HARGREAVES & SONS LTD — Success


To the Past — Congratulations For the Future ■


from F. B. ESTCOURT LTD


Stanhill Works, Oswaldtwistle suppliers of:


Sauces, Salad Cream and


Cocktail Specialities


| ,G. Costa & Company Ltd | §


importers of the


| World's Finest Foods | § § §


congratulate We are pleased to be--suppliers, to C. R: HARGREAVES & SONS LTD


«f SILVER LEAF AND I.X.'l'. SOUTH AFRICAN CANNEDr?RUIT5. JAFFA COLD,. ISRAELI GRAPEFRUIT SEGMENTS AND ,CITRUS .FRUIT JUICES


. and'. congratulate them on their "200th Anniversary THOMAS SAGAR


CARBUTT & CO (1928) LTD WALTER HOLMES DIVISION .


58 GREAT UNION STREET, HULU-Tel. 20583/23707 .....


Torkshtre's leading Importer‘and Distributor to th e Wholesale, Multiple and Catering-Trades of Cereals, Dried Fruits and Canned Goods


INSURANCES LTD are proud to be associated


with? C. R. Hargreaves and Son Ltd


on their Two Hundredth Anniversary ALL CLASSES OF .INSURANCE TRANSACTED


30 WILLOW ST, ACCRINGTON Tel. 33225. ' :


, f ,


SWEL FOODS LTD offer their congratulations to


C. R. HARGREAVES & SONS LTD


on achieving the Double Century % . • CONGRATULATIONS!


ASSOCIATED BISCUITS HUNTLEY & PALMER JACOB, PEEK FREAN


§


since the days of top hats and § hansom cabs and sailing ships § §


§ Messrs C. R. Hargreaves & Sons Ltd § on their 200th anniversary


J . LIFE AND BEAUTY LTD


invite you to ask for the FREE “ LIFE and BEAUTY” booklet, introducing the GAYELORD HAUSER WONDER FOODS, VITAMINS ■ JUICE EXTRACTOR


All available from —


C. R. HARGREAVES & SONS LTD 40-46 PARSON LANE, CLITHEROE


If any difficulty'is experienced, write to: Life and Beauty Ltd* Locking. Weston-super-Mare, Somerset.


CONGRATULATIONS AND BEST WISHES


W. G. WHITE LTD Caviar. and Foie Gras Merchants


CHAPONE PLACE, DEAN STREET, LONDON, W.l and


Suppliers of Biscuits for over 100 years


C. Suppliers to


C. R. HARGREAVES OF TOP QUALITY


FARMHOUSE & DAIRY CHEESE


EMBERTON BROS Weston Road, Crewe. Tel. 55251


Luscious Products include


CANNED: Canadian Red Sockcve Salmon Prawns and other Speciality Fish; Asparagus and Celery Hearts; Tongues and Chicken Breasts


PREPACKED: Delectable Honeys; Dried and Evaporated Fruits; Cereals and Spices


Congratulations & Best Wishes from' HEALTHILIFE INSTANT SKIMMED MILK


congri their them


special hand-made. choco­ lates and at Christmas sell around three tons of their own Christmas puddings and mincemeat, prepared from a secret family recipe.


and we haven’t even men­ tioned shell fish or salamis. Hargreaves have their own


The list is almost endless


Later Mr Alan brought his first smoked salmon back to


ALAN HARGREAVES •.


Clitheroe, when It was a delicacy rarely seen . back home. The Governor thought it was a crazy idea, but last Christmas Hargreaves sold 80 sides—only Scotch salmon is good enough. The same tradition con­


to say—“ buy the best and it goes further.” .


tinues. At one of the many food exhibitions he has visited in recent years, “ Mr Peter ” discovered Bertorelli ice cream. Now they have the concession to sell it in this part of the country. . As “ the Governor” used


1 i «Nb £»*>*»»


r FI


THE t : ness " l the 20th to' - indli from th business case of and . Son family w h a t it supplyln in ’’.lmo! has bee this fa


known business some time]


longer knl records r the


gression, family tri Just wli


generatl In fact,


Hargl t f


c r e a m , b u t t e i ; . ■ . c h e e s e , y o g u r t


fresh from StlveFs


- S0J


*


P I S l ; ‘..’“JkA.'Uwiv


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