Expert Insight
WHAT’S THE SOLUTION TO RESTAURANT NO-SHOWS?
The number of no-shows in hospitality has had an enormous impact on venues. According to the BBC, one in seven customers have not turned up for a reservation without telling the venue since April.
A shocking discovery came from one general manager in Suffolk who reported she had 100 people fail to turn up in just one weekend. She reiterated the issue many restaurants are having, turning away and disappointing customers on the door only to be let down by those who have made reservations online.
Many venue owners have pointed out that if you book entertainment tickets and cancel last minute, you would be charged. Therefore, requiring a deposit to reserve a table is a logical solution. This may help people take booking a table at a restaurant seriously. It will also help cover the costs of lost service and help to prevent restaurants from having to lose staff.
A campaign called Save My Seat has been making noise recently. It’s aim is to make no-shows a thing of the past. The #SaveMySeat campaign launched by FourSquare wants to normalise the idea of paying a deposit when booking a table. The campaign comes as two thirds of
38 September 2021
www.venue-insight.com
customers surveyed said they would be happy to pay a deposit when booking a table at a restaurant.
However, will this put people off reserving tables, perhaps an option to use the deposit towards the bill would be a successful work-around. Another concern is long queues outside venues due to pre-paid bookings, this potentiality might put people off. Trial and error may well be the answer.
As the hospitality industry, in their war against no-shows, waits for technology to catch up, restaurants may have to force customers to place deposits if they want to reserve a table.
NDML are continuing their mission to help, advise and insure restaurants bars, pubs and clubs across the country. For more information on the pressing matters affecting the hospitality industry, visit
ndml.co.uk or contact them to talk about how to protect your venue on 0344 488 9205.
ndml.co.uk
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