A GLASS ACT
Q&A with Sally McGill — Commercial Director, Enomatic UK Ltd
Enomatic, the world leader in wine dispense and preservation, has its UK base in Norwich. Sally McGill explains how the wine serving system is helping our hospitality industry.
Sorry Sally, as always it’s straight to the point! Why Enomatic? What sets you guys apart from other wine serving and preservation systems out there? In so many ways! Other than the quality of the components and longevity in the marketplace, we have been in business as a UK distributor for 12+ years and our Italian R&D department have been working to evolve the brand for over 19 years, ensuring that we stay current and able to serve our customers in the best way possible. We are also the only company providing this kind of equipment to the hospitality industry with a full time in-house UK based staff with a 7 day a week service desk to assist staff. We partner with all of our customers to provide the best service
possible and to support their business. Cheesy, I know, but true!
Enomatic is a tool for anyone in the hospitality industry to serve fine wines by the glass – this translates into businesses eliminating waste and increasing profits. It’s that good! And it’s simple: the state- of-the-art dispensers use patented technology and inert gas to displace the air in open bottles and preserve the wine for up to 21 days – this allows businesses to expand their by the glass offerings of premium wines, so benefits the business in terms of profits, and it’s a win for the consumer to enjoy a great wine by the glass. We also find that consumers tend to broaden their tastes and start to enjoy different wines that they wouldn’t usually have tried, just by having the ability to select a small pour first… before selecting a larger pour – and these dispensers are a little addictive!
Where is Enomatic based in the UK? Our base is Norwich, and our team is amazing, covering Scotland to Cornwall
and everything in between – on a weekly basis! My role is as Commercial Director – working in Ops and Sales, unusual but I love it and it means I never promise what we can’t deliver! We are lucky that we have an amazing team here in the UK, another in Dublin, all supported by our techs in Italy.
Where would a pub, bar or restaurant begin if they wanted to install a wine serving system? A small village pub is very different from a large restaurant with high-end single glass pours. Their needs would differ right? Right! But our systems are relevant in every type of venue - a small village pub is very different to a high end restaurant or hotel in the city, but the benefits and the ability to increase profit with these dispensers is the same. The key is to find your sweet spot – consumers enjoy a nice glass of wine whether they are in a village or a city, but the key is finding the right wines to serve by the glass according to your clientele and demographic –
10
September 2021
www.venue-insight.com
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