not your house wines, but a step up – those wines that wouldn’t usually be available by the glass – and then it’s a win-win! Businesses see a profit in the sales of wines by the glass, and consumers have a choice of wines that might not usually be available.


It sounds like an absolute no brainer to have a wine serving system due to the fact that over-pouring and lack of portion control leads to reduced profit margins. They also look brilliant behind the bar and really enhance the aesthetics of a venue. Are there still ‘Man over Machine’ sceptics out there? Thanks! We’re proud of the design and a lot of thought goes into that along with functionality. Man over machine? I don’t think so! Customers like the ability to select the wine, maybe taste and then select a larger glass, and love the buzz and camaraderie created by this kind of environment. Add to that control of wastage and over pouring, profits, whites and reds served at the correct temperature, three volumes which can be programmed… Sorry, what was the question?!


It’s hard to pick one from the thousands of jobs undertaken but, do you have a favourite install at a venue that just has a real wow factor? The type where a potential customer could go and see just how great the kit is for themselves. There are so many who really get it and have made a great success with this concept. As a start – Le Vignoble


Plymouth, Bath and Bristol; Salut in Manchester; Taurus Wines in Guildford; Hedonism, London; Loki in Birmingham (now in three locations), The Sampler in several locations in London… there are so many! It can be so simple – great wines by the glass, a few nibbles, a nice environment and a wine list to keep it interesting…


Who is the perfect client for you guys? A huge wine bar one would imagine, ha! Ah but indies have a lot of heart – it’s where we started and we don’t take that for granted, but also the wine suppliers, private customers, and the commercial groups with projects which keep pushing us to be our best with integrations of cards and systems… We recognise the value of every single customer and appreciate their business.


Where can wine preservation and serving systems go from here? Are there any designs or products on the drawing board that you can let us in on? We continue to evolve! We’ve just released our new Roma Series – they are beautiful! They supersede the Elite systems, still with the patented tapping head technology, but with some new bells and whistles, new wallpaper choices, larger touch screen. It’s a good time to get excited about getting back to work and serving the industry in so many ways, and the Roma is just the ticket!


We’re also involved in some exciting integration projects – with retailers,


cruise ships, vineyards, hotel and hospitality management systems – it keeps us busy and on our toes!


Any establishments close to home you can tell us about? Yes, the Wallow on Exchange Street in Norwich, which we opened as a working wine bar/showroom. It’s now under new management due to its success, and Laz and Kane provide a welcoming space at any time of day – they have 48 wines available by the glass over three levels. Also, the beautiful Harper Hotel just recently reopened in Langham, near the Norfolk coast – an absolutely beautiful place for a get-away – your room key will now also serve you wine! Too easy, right?


Also – probably also close to home for your readership, and very exciting for us – we’ve just completed integration with M&S! We are extremely proud to be associated with them. You can now scan your Sparks card and taste all four featured wines of the month prior to making your purchase. It’s rolling out across the country so check your local M&S wine department!


It’s great to see the communities within the wine and hospitality industries come alive again, and we couldn’t be more grateful to be a part of it.


Please contact Enomatic with any questions or for more information:


sales@enodirect.co.uk www.enodirect.co.uk


www.venue-insight.com September 2021 11


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