BUSINESS AMANDA CHALMERS
Amanda Chalmers: Photo by Dave Perry Photography
WHAT ARE YOUR NEW YEAR BUSINESS RESOLUTIONS?
We are delighted to bring you the next of our Business columns from local journalist and award-winning PR Amanda Chalmers. Amanda is a south Warwickshire-based writer, journalist and editor whose experience on newspapers and magazines spans three decades. Over the coming months Amanda will be taking a closer look at some of the topics that affect small businesses as well as offering some of her valuable top tips for PR.
82
Before diving headfirst into numbers or specific tasks though, take a second to think about exactly what it is you're aiming for. What do you want your business to look like by the end of 2026? Or even just in the next six months? Perhaps your priority is an increase in sales, or an improvement in the quality of your products or services. Maybe you'd like to build your brand, or expand your team?
Whichever it is, having a clear vision in mind will help guide the rest of your goals. And if things get tough (because sometimes they do), your vision is there to keep you grounded and remind you why you started in the first place.
REFLECT ON THE PAST YEAR: Review what worked well and what didn’t. Identify strengths, weaknesses and missed opportunities. It’s never too late to capitalise.
The start of a new year is the ideal opportunity to reassess, refocus and set goals that drive meaningful results for your business.
Many personal resolutions fail by the end of January, so how can we ensure that our professional and business goals have an impact? Without a clear plan, goals can quickly turn into wishful thinking.
The best approach is actually to start by reflecting on last year’s performance. What worked well? What areas need attention? Align goals with your long-term vision and set clear, measurable objectives.
ALIGN WITH YOUR VISION AND MISSION: Goals should support your company’s long-term direction and values.
USE THE SMART FRAMEWORK Make goals Specific, Measurable, Achievable, Relevant, and Time-bound to avoid ambiguity.
For example: Instead of just saying: ‘I want to grow my online presence', try something more specific like: ‘I want to increase my website traffic by 25% over the next six months by launching a blog and utilising SEO strategies.'
LIVE24-SEVEN.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124
