BUSINESS AMAND A CH AL MER S
Amanda Chalmers: Photo by Dave Per ry Photography
SHOW LOVE TO COMMUNITY AT THE HEART OF YOUR B US INE S S
We are delighted to bring you the next of our Business columns from local journalist and award-winning PR Amanda Chalmers. Amanda is a south Warwickshire-based writer, journalist and editor whose experience on newspapers and magazines spans three decades. Over the coming months Amanda will be taking a closer look at some of the topics that affect small businesses as well as offering some of her valuable top tips for PR.
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Shopping local isn’ t just a ‘feel -good’ gesture - it’s a strategic investment in community resilience. And here’s a look at just a few of the main reasons why. . .
Job Creation: Local businesses hi re locally, suppor ting families and reducing unemployment.
Sustainability: Fewer transport miles and less pack aging mean a lower carbon footpr int.
Community Character: Independent shops and
businesses add per sonality and uniqueness to high streets, resisting homogenisation.
Community should be at the heart of every business. And in today’s hyper-connected world, UK companies with strong economic roots in the community have become more valuable than ever before.
Did you know that for every £1 spent locally, up to 63p stays in the community, compared to just 40p with larger f i rms? In fact, Community involvement can be one of the most rewarding aspects of running a business. I t fosters loyalty, creates oppor tunities for collaboration and drives sustainable economic growth that benef its everyone involved.
Social Impact: Local businesses of ten support schools, char ities and events, reinforcing the social fabric. These are also, of course, invaluable messages which will enr ich any PR campaign. Highlighting these benef i ts in your brand’s storytelling can build that all-impor tant emotional resonance and trust wi th audiences. Credibility is key.
Community events are catalysts for connection,
visibility and shared purpose. And impor tantly, let’s not forget, they also work as ef fective business strategies to help dr ive your own growth over time. So what’s not to love?
Engaging with the community helps businesses under stand local needs, preferences, and chal lenges.
LIVE24-SEVEN.COM
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