FSM
Feature
Is transformative technology your new MVP?
After working with Brentford FC during their maiden season in the English Premier League,
Feico Mol, SafetyCulture’s General Manager of EMEA, explores how technology can help facility and stadium managers stay match fit for years to come.
The game is changing when it comes to stadium management. In the last three years, there’s been a fundamental shift in how people are using shared spaces and as thousands of spectators have returned to their seats, there’s less room for error.
The good news is tech is here to help. But with so many new technologies and what can seem like infinite possibilities, where do you start?
Start with simplicity - mastering the humble checklist
Before exploring the possibilities that come with harnessing your data, it’s worth exploring a simple ingredient for success. The humble checklist.
Working with Brentford FC this season, we’ve seen firsthand the power checklists can have and it’s worth investing some time in digitising your pre and post- match procedures. Standardised checklists can help you and your operations team to stay on top of the moving parts involved in hosting thousands of fans.
At Brentford Community Stadium, the team has now implemented digitised checks for things like setting up barriers, installing additional seats, briefing marshalls, ensuring brand standards, managing broadcasters and even responding to unexpected events
like rogue
drone flights and the occasional streaker. Even more involved procedures — like making the transition from hosting a football game to resetting for a rugby match — become seamless when broken down into a step by step checklist.
There are low-cost mobile-first solutions readily
available and you can put them to work in a matter of hours. Once you’ve set them up, you’ll reap the benefits of consistently high standards and fewer mistakes. It creates a simple win for you and a better experience for the fans.
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