FSM
Stadium Update
Lord’s Cricket Ground Names Freemans Event Partners As Food & Beverage Partner
Freemans Event Partners has agreed a long-term partnership with Marylebone Cricket Club (MCC) to deliver a range of event solutions at Lord’s Cricket Ground, one of the most iconic sports venues in the world.
The new multi-year agreement follows a successful trial period in 2021 and will see Freemans Event Partners managing a major part of the public catering offering and all payment solutions to deliver leading food and drink options for visitors at the venue.
By growing the breadth and diversity of the public food and beverage offering, Freemans Events Partners will support the venue in enhancing the customer experience further, broadening the public catering footprint on multiple levels across the whole site.
Freemans Event Partners has designed bespoke menus and brand-new outlets exclusively for Lord’s Cricket Ground ensuring the food and beverage offering matches the customer demographic of the venue.
As a leading ISO and PCI compliant provider, Freemans Event Partners will also deploy industry-leading payment technology solutions across the venue, enabling spectators to make fast and reliable card transactions. Freemans Event Partners will manage payment processes and payment hardware across all point-of-
sale locations within the venue, including the food outlets, bars, Lord’s Tavern and hospitality suites. The payment systems will be fully integrated with the venue’s digital POS platforms.
Andy Muggleton, Assistant Secretary (Commercial), MCC commented: “Having worked with Freemans Event Partners in 2021, we are delighted to have agreed this long-term partnership that will ensure our food and beverage offering continues to be of the finest standard our visitors expect. We’re looking forward to welcoming spectators to Lord’s this season and providing them with a memorable experience, both on and off the field”.
Freemans Event Partners provides event solutions to over 400 of the UK and Europe’s biggest events and venues, from Silverstone, Twickenham and The DP World Tour to the Boomtown Fair and Victorious festival. A family-owned business, which began life in 1975 as a single fish and chips outlet at Silverstone, Freemans Event Partners now offers a full range of services to iconic venues and festivals from catering, bars, concessions and product wholesale through to payment solutions and brand partnerships.
10
FSM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
