FSM
SALTEX 2022
SALTEX, Geared Around The Football Sector
November 2nd-3rd, 2022 - Birmingham NEC
In 1946, the year that football returned to a full programme of fixtures after the second World War,
SALTEX launched to serve
those working in the industry preparing the grounds. Since then, the Grounds Management Association (GMA), who organise the show, has had grounds people in the football sector front and foremost in many of its key decisions.
Here we speak to Geoff Webb, the GMA’s CEO, about what the show is today and why attending should be factored into every grounds person’s calendar.
“When making the move away from being an outdoor summer show in Windsor to being an indoor show at the Birmingham NEC in November, we considered the schedules of those working in the football industry. Winter makes SALTEX a much more easily accessible event for those in football: renovation work is complete, and the season is well underway meaning there’s more flexibility to register for that all-important day – or days! – at the show.
The central location and great transport links make the event far more accessible to people travelling from anywhere in the UK, and we even attract visitors from overseas. By speaking to those in the industry, we knew that being an indoor event wasn’t going to put people off – in fact, our extensive market research showed us that grounds staff prefer to view what’s available at SALTEX and then arrange to demo what could benefit their business back at their home grounds.
It’s important we move with the times and respond to what our visitors want, and we know with authority that these days the purchasing process isn’t led by demos at shows, it’s by trialling what
appeals, checking it’s fit for purpose, in-situ, in real time on your own training pitches and stadium grounds.
As the football industry has drawn the crowds over the last 76 years, so too has SALTEX.
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