FSM
Feature
Wearable Technology: What UEFA Can Learn From LaLiga Wearable contactless payment tech and secure ID verification has helped deliver many positive
changes across stadium management in Spain’s LaLiga recently – a stark contrast to the chaotic scenes witnessed at the Champions League Final between Liverpool and Real Madrid earlier this year.
Here, Terrie Smith, Co-Founder and Global Ambassador of wearable tech pioneer, DIGISEQ, discusses how the technology is improving operational efficiencies in mass spectator sport.
Safety and Security Is Paramount
Despite what feels like an infinite number of TV channels and satellite packages streaming live sport directly into our homes, few would argue that, when it comes to experiencing milestone moments, nothing comes close to catching it in person.
While the perks of soaking up the atmosphere in the flesh undoubtedly add to the overall spectator experience, there are drawbacks that are putting off even the most diehard of fans and spectators.
The chaotic scenes outside the Stade de France at the Champions League Final in May1
remind us why safe and speedy venue
access remains a necessity. Difficulties in managing gathering crowds outside the stadium led to huge queues at entry points. Thousands of fans with genuine tickets were denied access while others without tried to gain entry. Many pointed to police mismanagement of the crowds, amplified by large-scale ticket fraud, with some reports stating that seven out of ten tickets checked at the first venue perimeter were counterfeit2
.
Incidents such as this illustrate the importance of exploring every available precaution and technology to ensure the safety and protection of fans. Yet even after ticketholders have been verified and admitted, other issues come into play that not only dampen the experience of the paying spectator, but also cause some of the biggest operational headaches for sports and entertainment venues today.
10 FSM How Technology Scores Big In Venue Access
Enabling payment applications, access control and brand consumer engagement, more than 41 billion devices are expected to be connected to the IoT by 20273
, with use cases
for wearable tech in sports clubs and venues is set to be a huge part of this growth.
By allowing consumers to link their payment cards to wearable items – which can be instantly and remotely configured over- the-air with their ID and ticket data – pioneering mobile personalisation technology is transforming stadium operational management. Taking just a fraction of the time it would to manually verify ticketholders, wearable objects are scanned digitally on entry to grant venue access.
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