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THE ENTREPRENEURSHIP AWARD recognizes alumni who embody the enterprising spirit shared by Palmer students and graduates. These award winners are visionaries who have achieved regional, national, or global success through innovation and determination.


ALESSANDRA COLÓN, D.C. (`12) You may already recognize Dr. Colón, who is the first in the chiropractic profession to host a national television series. She rose to prominence as the star of TLC’s “Crack Addicts,” had her debut on NBC’s “Today Show” this year and can be found on multiple streaming channels. She has mastered the art of using social media to grow her practice, increase her visibility and share her knowledge. In fact, TLC discovered her and approached her with the idea of a television show aſter viewing her on TikTok. With several hundred thousand followers and millions of likes and


views across all social media platforms, Dr. Colón is breaking myths and misconceptions about the chiropractic profession and demonstrating that it is not just about the “cracks” when it comes to healing. “I intend to reduce the stigma that our profession has lived with for so long by spreading word to the masses about the benefits of chiropractic,” she says. Dr. Colón is the founder and CEO of Miss Chiropractic Wellness and


Spa, with locations in Atlanta, Georgia; Louisville, Kentucky; Nashville, Tennessee; and Palm Beach Gardens, Florida. Her entrepreneurial spirit coupled with business acumen honed by experience makes Dr. Colón a sought-aſter speaker. Her willingness to share her knowledge and encourage others makes her an inspirational leader.


GREG ROSE, D.C. (`96) Dr. Rose is a pioneer who has helped thousands of athletes of all skill levels reach peak performance and health through functional fitness. Te co-founder of the Titleist Performance Institute — the first to analyze three- dimensional motion capture models of the golf swing — Dr. Rose combines his background in engineering and his expertise in chiropractic to better understand the function of the human body. His TPI “Body-Swing Connection” seminars have


made him one of the most sought-aſter golf health and fitness speakers. Dr. Rose is also the co-developer of the Selective Functional Movement Assessment (SFMA), part of the Functional Movement System (FMS) family of evaluations. Te SFMA has revolutionized the field of movement assessment and changed the way many healthcare practitioners diagnose musculoskeletal injuries. More recently he founded and launched RacquetFit and OnBase University. RacquetFit is the first tennis- specific certification program offered by the United States Professional Tennis Association (USPTA) for health and fitness professionals. OnBase University is the first baseball-soſtball specific certification program of its kind, offered for health and fitness professionals. You can find Dr. Rose on all social media platforms, on


the Golf Channel, and at conferences worldwide. With his accomplishments in the field of movement, he is steadfast in keeping the philosophy of chiropractic front and center of everything he does. “By restoring normal movement and allowing the nervous system and body to function as it was intended to, most people can live a happy and healthy life,” he says. “We need to keep screaming this from the top of our lungs since too many people forget this simple philosophy.”


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