THE JOURNAL
EVOLUTION OF DESIGN
How does great design come about? Emma Love goes behind the scenes and talks to leading creatives about the processes and narratives behind the latest collections
In recent years there has been an increased interest in where products come from and how they are made. Yet finding out what sparked an idea in the first place can be equally fascinating too. Certainly good design has more meaning if you understand the story behind it. For Emily Mould, design director at Black Edition at Romo which specialises in printed and woven fabrics and wallcoverings, that story begins with experimentation. “The Zafaro collection started with a very intense period of creativity, not worrying too much about the end result,” she said, speaking as part of Design Centre, Chelsea Harbour’s Spotlight series of behind-the-scenes films for London Design Week 2021. First the designers put together mood boards. “Then we experimented with painting, drawing and mark
making techniques, from large expressive brush marks to smaller intricate line work, collage and cutting away,” continues Mould. This progressed into repeat patterns, various scales, applications and colours as the team worked with expert weavers and printers to realise their ideas. For instance ‘Inaya’, a linen, velvet and embossed wallcovering, was created from watercolour landscapes and photographs torn into strips and reassembled in layers before being digitally manipulated. “By using the digital print technique we were able to get movement and simulate the depth and texture from the original artwork,” says Mould. Meanwhile, at New York-based wallcovering and
fabric company Weitzner, available at Altfield, the Making Our Mark collection hones in on a very specific
LEFT: Pierre Frey’s ‘Calanques’ wallcovering, featuring spontaneous and colourful lines by the ceramists at Atelier Buffile, express their personal and artistic vision of the French Riviera. ABOVE: Sketches of textures, symbols, doodles, words and writings became the muse for Making Our Mark, the latest collection from Lori Weitzner at Altfield
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