GUEST COLUMN
Pewag’s Levo devices are designed as smart lifting solutions for secure, remote-controlled load attachments and release.
live365 digitalisation and compliance project, which combines digitalised inspection services with comprehensive data analysis software to analyse safety trends. Live365 centres on the importance of maintaining essential safety documentation (current and historical) along with any-time access.
Sustainability, vertical integration As industries advance through mechatronics and the intelligent connectivity of Industry 4.0, the focus often falls on performance, precision and digital transformation. Yet, amid all the progress, we must remember that true innovation is also measured by its impact on the planet. The same technologies that make our machines smarter can make our operations cleaner, leaner and more responsible. From energy-efficient automation to data-driven maintenance that reduces waste, sustainability isn’t a separate goal – it’s the next dimension of industrial intelligence. Pewag is forging ahead in sustainability by embedding environmental, social and governance (ESG) principles across every facet of its operations – from strategic planning to daily production. The company is on track to achieve carbon-neutral manufacturing by 2030, harnessing over 19 photovoltaic systems alongside biomass and hydroelectric power, cutting CO2
emissions
by 28% and recycling 83% of its waste in 2023. Beyond environmental initiatives, pewag actively supports the UN’s Sustainable Development Goals, focusing on clean energy, responsible
60 Winter 2025 |
ochmagazine.com
consumption and climate action, while promoting health, safety, fair working conditions and ethical conduct throughout its value chain. This approach demonstrates pewag’s commitment to sustainable innovation and responsible business practices as it leads the way towards a greener future. Industry 4.0, sustainability and vertically
integrated manufacturing reinforce each other. In a vertically integrated setup, a company controls multiple stages of its value chain, from raw materials and component manufacturing to assembly, logistics and sometimes even service. That end-to-end control is what makes digital integration possible. Pewag operates as a largely vertically integrated manufacturing operation, overseeing nearly every stage of its production process, from forging raw materials in its forges, to heat treatment, machining and final assembly of chains, lifting components and accessories. This control ensures consistent quality, tight
tolerances and the ability to swiftly innovate both products and processes. Vertical integration also leads to shorter lead times, reduced dependency on external suppliers and better implementation of sustainability measures. By embracing end-to- end production, pewag reinforces its reputation for durability, reliability and operational excellence – benefits that directly support customer confidence and performance. In this world of connected factories, digital transformation and sustainability imperatives, brand identity is becoming just as strategic
as manufacturing capability. A multi-brand manufacturer must maintain clear, competitive identity across a broad portfolio. Pewag’s recent integration of Modulift and LMS under the pewag Group umbrella has brought meaningful changes to how distributors and supply chain partners engage with the brand. With pewag US now managing consolidated sales operations, partners benefit from a more streamlined, single- source experience, including initial planning through procurement and support. This unified structure makes it easier to offer complete lifting solutions by combining pewag’s chains and accessories with Modulift’s modular spreader beams and LMS’s load-monitoring systems. As a result, distributors are adapting by expanding product knowledge, optimising inventory and strengthening logistics to better serve customers and build deeper, more responsive relationships. Terrier is another brand that is strategically positioned to complement pewag’s core lifting solutions, while maintaining a unique identity and area of expertise. Terrier is recognised for its premium engineered lifting clamps, known for safety and reliability, while Modulift brings industry leading modular spreader beams and lifting frames to the table, ideal for complex and heavy-duty lifting applications. LMS adds a critical layer of intelligence with advanced load monitoring systems, enabling real-time data tracking and enhanced safety during lifts. By integrating these brands under one umbrella, pewag offers a unified yet diversified portfolio that allows distributors and end users to build complete lifting solutions based on quality, performance and innovation.
Building tomorrow’s industry Modern industry is clearly under unprecedented pressure to think about everything at once – digital transformation, sustainability, supply chain resilience and competitive differentiation. Yet one of the most urgent challenges lies closer to home: people. As experienced workers retire and technical skills gaps widen, manufacturers are battling to attract and retain the next generation of talent, while still keeping pace with automation and AI. The struggle isn’t just about headcount; it’s about bandwidth – finding the time, focus and resources to nurture a capable workforce and driving continuous innovation. In this environment, the most successful organisations will be those that view workforce development not as a distraction from progress, but as the foundation that makes all other forms of progress possible. The future of lifting is unmistakably
mechatronic. From manual clamps to automated hooks and AI-enhanced vision systems, below- the-hook devices are transforming the industry – delivering safer lifts, faster operations and a more attractive career path for new talent. While higher upfront costs, workforce scepticism and evolving standards remain challenges, the trajectory is clear: tomorrow’s chains, hooks and clamps will not just lift, they will transform.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87
