THE INTERVIEW | MIGUEL TELLEZ
Building a strong team and a family within the business has been a key part of Tellez’s success.
is finding the best people. That is the biggest difference you make – find the right people for the right positions. Now, this company is a family – we share the same passion for making the company successful and being committed to customers.” Tele Radio now sells its products all over the US and across the continent, and Tellez has been able to bridge the different mentalities and cultures that now live in the company’s DNA. That has helped it to transition from a family- owned business to a fully international company with a corporate culture, while still maintaining its original values of being reliable, close to customers and always available.
Tele Radio
Founded in 1995 in Lysekil, Sweden, Tele Radio develops and manufactures safe wireless and wired radio control systems for industrial applications. Now headquartered in Gothenburg, it is a large, global company with subsidiaries in Europe, the Americas and Asia. Tele Radio America, launched in 2005, manufactures and markets radio control systems for applications in lifting, construction, mining, agriculture and more. The company emphasises safety, and its products are thoroughly tested to ensure they meet high safety standards for use in harsh environments. Its systems are widely used in cranes, lifts, gates and hydraulic machinery.
30 Winter 2025 |
ochmagazine.com
If a customer needs a product, it will be sourced right away. If it can be produced in-house, it will be fabricated overnight and delivered next morning. “If there are problems, our response is to do everything we can to solve them because a customer’s problem is our problem, too,” says Tellez. “The difference between a good company and a great company is that when things go wrong you prove you are there, and you sort it out.
“Ask anyone who knows me, and they will tell you I am a man of my word. I commit to what I say, and I always come through. That is imprinted at the core or our company, in our DNA. That is why customers stay with us forever.”
Through thick and thin The founder of Tele Radio once told Tellez, “We don’t sell products, we sell a good night’s sleep.” Those words have stuck with him and reflect his approach to business and everything else in life. Work is not about making a quick buck but selling the right solution so everyone can rest easy. Sticking to that core value is especially important when the future is uncertain. For better or worse, the economy is shifting, as the US works to reshore manufacturing jobs and global powers compete for power in international trade flows. “I would say there are big opportunities and big challenges,” says Tellez. “Left or right, we all agree that we want to see manufacturing succeed in the
US, but it is a challenge right now because of the uncertainty we are living through. Things were changing really quickly – hour by hour import tariffs with Canada or Mexico were changing. Extreme uncertainty is not good for business, but when there is a more reliable guideline it will allow the whole market in the US to move forward.” Whatever the prevailing market conditions,
Tellez remains positive – it is in his nature. Whatever the challenge, he and his team will meet it head on.
“I was surprised by how open and welcoming people have been here, and I have seen that the personal connection is very important – sometimes more than a price discount – and relationships go beyond just business,” he says. “Everything becomes a family – employees, customers, OEMS and, in some cases, vendors.” “We are all in the same boat and have to row in the same direction. Sometimes if people have been doing things a certain way for years, they don’t see a need to change, and I would like to see that mindset change. Fortunately, I do see that openness in the younger generations.” His mind may still stray back to the decision he made at college between becoming a professional triathlete or going into industry, Tellez has no regrets. He has been able to excel in both sport and business, not only through his willingness to step up to a challenge, but also his ability to adapt to overcome any obstacle. In an uncertain world, those are qualities that will serve him and the Tele Radio family well.
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