‘We’re at the forefront of change’
Dustin Krauth, lives in Minnesota and is the regional sales manager, for marketing and training at TC/American Crane Company. He has been with the firm for nearly six years and recently became co-chair of the MHI Overhead Alliance, alongside Laura Antenucci, marketing manager, US & Canadian markets, Demag Cranes & Components.
groups CMAA, (Crane Manufacturers Association of America), MMA (Monorail Manufacturers Association) and HMI (Hoist Manufacturers Institute).
T
Krauth was born in the Minnesota region. He studied marketing and grew up around structural steel and cranes as his father was GM for a steel fabrication shop. After pursuing a career in retail management, he decided to switch focus and move into cranes as a salesman and eventually worked his way up into his current role at the company today. The Overhead Alliance is a work in progress and will meet once a quarter to drum up support for members and to bring in changes and welcome more vice presidents from each of the MHI industry verticals.
OCH: Dustin what drives you as an industry leader? DK: I think knowing that I'm making a difference is a major driving force. At TC/A I'm doing my part to grow a 100-year-old Patented Track company into a full-service solutions provider, and watching these changes come into fruition is really what drives me to keep making meaningful changes within the company. Thanks to MHI and my work with the Overhead Alliance, I also get to do that on a broader scale. I'm working with a great team there, helping to grow an entire industry, not just my company. Our now president Jerry Eischens was the liaison for me when I came on board. He introduced me to MHI. I was not only new to the job but new to the industry but right out of the gate was introduced to the MHI Marketing committees. Coming into an industry like this, there is so much to learn it is like drinking water from a Firehouse hose. There's just so much
he Overhead Alliance will better serve the three MHI (US Material Handling, Logistics & Supply Chain Association) industry
Dustin Krauth
getting thrown at you constantly. I'm someone who loves a challenge. So, for me, it was enjoyable to get in and push through and see the other side, so to speak.
OCH: What is your biggest business inspiration? DK: It's similar to what drives me as a person, just plain working hard and doing great work. I think Steve Jobs said it best. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. For me TCA has been such a great fit in that it's a hard-working company and constantly working to improve the product line for our dealer network and in turn our end users. We started as a patented track company 100 years ago and really only had one product line for 95 of them. I joined the team at the perfect time as TC/A was in the process of making a lot of changes. Since 2019, TC/A has added our SPANMASTER workstation cranes line, top running structural/box girder cranes, and are now the sole distributor of JASO Industrial Cranes product lines here in the states. In the five years since I started here we have transitioned from just a patented track company to a full on Overhead Lifting Solutions Provider.
ochmagazine.com | Fall 2024 29
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