Contents In this issue 14 6 News in numbers The figures impacting global CEOs. Big interview


8 Strong relationships, on and off the ground With technical challenges hampering Southwest Airlines’ dramatic development plans, CEO Robert Jordan has plenty to consider as he battles to preserve the relationships that helped his employer prosper. Andrea Valentino catches up with the industry veteran to learn more.


Leadership


11 Banishing burn-out Few industries spark as much raw emotion as advertising. From the commercials we remember watching as children,to tailored ads sent straight to social feeds, many elicit strong reactions. More often than not, these alignments of images, music and dialogue rely on the long hours and creative endeavours of dedicated professionals to really hit their mark. Dan Cave speaks with Josh Krichefski, EMEA and UK CEO at GroupM, to find out why he’s focusing on workforce mental health as a way to ensure the future sustainability of the whole advertising industry – and why he’s keen for others to follow his lead.


World Economic Forum 14 15 minutes or less


The concept of the 15-minute city, where essential services, retail and open spaces are close at hand in your local neighbourhood, has caught the imagination of people from Paris to Cleveland, with the World Economic


Chief Executive Offi cer / www.ns-businesshub.com


Forum (WEF) becoming a keen backer. Cue the crazy conspiracy theories. Jim Banks speaks to Lisa Chamberlain, the WEF’s urban transformation lead; the OECD’s Aziza Akhmouch; and Professor Carlos Moreno, originator of the 15-minute cities concept, to separate fact from fiction.


Corporate social responsibility


17 The sustainable


reconstruction of Ukraine There’s been much discussion about foreign support for Ukraine. But amid the efforts of national governments, what can the private sector offer that their bureaucratic cousins cannot? And are corporates starting to think about how best to support Ukraine once the fighting finally ends? Phoebe Galbraith explores, along the way speaking to Morgan Williams, president and CEO at the US-Ukraine Business Council.


Globalisation


19 No company is an island Ahead of its implementation in 2024, the arrival of the OECD’s global taxation rules, propelled by international collaboration, strives to end tax avoidance. But is the fairer- for-all regulation simply too flawed to forge a new financial era – especially for poorer countries reliant on the good will of foreign multinationals? Natasha Spencer-Jolliffe investigates, along the way talking to Daniel Bunn, president and CEO of the Tax Foundation, and Dr Pie Habimana, lecturer at the Faculty of Law at the University of Rwanda.


22 How digitalisation


revolutionised sustainability Liechtenstein Bankers Association


Executive compensation


24 Balancing the books and the planet


Executives have traditionally been paid commensurate to one easy metric: how much value they bring to their company balance sheets. But with ESG an increasingly unavoidable part of corporate life, some corporations are now pegging C-suite pay to a range of sustainability metrics. However, with many ESG measurements remaining obscure, can tweaks to executive pay really help the planet? Phoebe Galbraith speaking to experts across the sector to investigate.


In partnership with:


Compensation for a complex world


In this special supplement, CEO talks to Meridian Compensation Partners about how a robust understanding of executive compensation is vital to corporate success – and how expert support can help


On page 27 Compensation for a complex world


Meridian Compensation Partners


Business management


37 Learning for loyalty With corporations eager to keep workers loyal, many are increasingly investing in training and further education opportunities. Ellys Woodhouse speaks to Jennifer Curtis from Schneider Electric, as well as Nicki Hay of DHL Supply Chain, to learn how personalised career development can bolster life for workers and managers alike.


Executive travel


40 Business beyond borders Corporate travel is stressful enough at the best of times. But wherever they go, executives must also be aware of their safety. Especially in developing countries, muggings, kidnapping or worse are always a potential danger. Not that business travellers are helpless in the face of these threats. Working with experts in the field, executives have plenty of ways to stay safe on the road. Andrea Valentino investigates, talking to Randy Spivey, founder and CEO at the Center for Personal Protection and Safety, as well as a high-ranking security expert.


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