From the editor
When CEOs grapple with cosmic curveballs
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Chief Executive Officer 2023/2024
Editorial Editor Andrea Valentino Sub-editor Ellys Woodhouse, Wendell Vaughn Production manager Dave Stanford Group art director Henrik Williams Designer Martin Faulkner Head of content Jake Sharp
Commercial Client services executive Derek Deschamps
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progressivemediainternational.com Managing director William Crocker
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EOs may like to imagine they’re masters of the universe. But beyond a couple of Musk-sized exceptions, Tom Wolfe’s The Bonfire of the Vanities designation is rarely so straightforward. Between war and peace, and technical mishaps, and the vagaries of economic fortune, all but the most powerful chief executives remain at the mercy of vast forces beyond their control.
Consider Robert Jordan. As head of Southwest Airlines, the affable
Texan leads a company worth some $23bn, one with tens of thousands of employees and destinations stretching from Puerto Rico to Denver. But as I discovered in my interview with Jordan for this edition of CEO, not even he can get everything his own way, with weather and technology just two of the snafus to cause the airline massive disruption over recent times. Leaf through the pages of the magazine and you’ll spot similar stories. When it comes to security, for instance, executives who are titans at home still risk kidnap or worse abroad. It may not be quite as dangerous, meanwhile, but as we uncover, even the most empathetic of CEOs can still struggle with corporate mental health, especially with the economy in the doldrums.
Combined with broader geopolitical shocks – the war in Ukraine took much of the corporate world by surprise – executives may end up feeling like little more than masters of their own golf schedules. In truth, however, and as our article on CSR in the war-torn country article demonstrates, there are plenty of ways for CEOs to prod a raging planet in the right direction. In Ukraine’s case, that involves investment in the blood-stained country, and offering support for staff and their families. In the case of Robert Jordan, it encompasses dramatic funding for digitalisation, ensuring that Southwest isn’t held hostage to mere ones and zeros – or the foibles of the weather. If the universe, in short, is surely too large even for executives, they can perhaps keep mastery over their corners – and that will have to do.
Andrea Valentino, editor
UK £67 EU €102 US $134 RoW $134 UK £104 EU €163 US $214 RoW $214
Chief Executive Offi cer / 
www.ns-businesshub.com
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