GroupMGroupM
Leadership Banishing
Few industries spark as much raw emotion as advertising. From the commercials we remember watching as children, to tailored ads sent straight to social feeds, many elicit strong reactions. More often than not, these alignments of images, music and dialogue rely on the long hours and creative endeavours of dedicated professionals to really hit their mark. Dan Cave speaks with Josh Krichefski, EMEA and UK CEO at GroupM, to fi nd out why he’s focusing on workforce mental health as a way to ensure the future sustainability of the whole advertising industry – and why he’s keen for others to follow his lead.
A
t the turn of the 19th century, London was a selfish, mannerless, virtueless place. That is according to William Wordsworth, who implied as much in his 1802 poem named after the city. Yet in the same year that one of the most famous English poets accused the capital of lacking scruples, deep in the city’s heart parliamentarians were working to pass some of the world’s first health and safety legislation. In events that contained at least some virtue – that is, by the employment standards of the 1800s – MPs enshrined legal standards that would limit the working hours of children and improve factory conditions. This nascent attempt to enhance working standards sparked a gold rush for better workplace governance across the Victorian age that followed – and far beyond the neo-Gothic turrets that top the Houses of Parliament. Germany limited child labour in the 1830s, while the 1840s saw France develop occupational health legislation. By the end of the century, the US would also implement workplace regulations. And, over the next 100 years, ever more comprehensive codification of employer responsibilities moved past a preoccupation with factory work – and towards holding all businesses accountable for employee welfare.
People first
These days, many businesses have complex programmes regarding workforce well- being. For GroupM, a multi-agency media investment group, protecting employees
Chief Executive Offi cer /
www.ns-businesshub.com 11 11
burn-out
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