Corporate social responsibility Corporate social responsibility
Octopus W 36
hen Greg Jackson started designing computer games at the age of 16, he probably never imagined he’d end up leading a tech colossus at the forefront of the green energy revolution. But the Octopus Energy co-founder has proven adept at applying innovative ideas to an increasingly antiquated electricity market. The UK’s fastest growing energy company is valued at more than $5bn and is picking up thousands of customers a month. Aligned with brands as diverse as M&S and Arsenal FC, the company has fostered real star power in a sector traditionally regarded as a necessary evil.
the multi unicorn
Despite being just six years old, Octopus Energy is one of the world’s leading clean energy providers. It is now valued at over $5bn – a unicorn fi ve times over. Yet it’s just getting
started. Lynette Eyb talks to Greg Jackson, founder and CEO, about how his team blends remarkable business growth with a thoughtful line in sustainability.
Packaging renewable energy and transparent low prices around slick marketing and a savvy social media strategy has proved a massive hit. With operations and alliances in the US, Germany, Spain, New Zealand, Australia and Japan, it’s an outlier with its sights firmly set on revolutionising the global energy market. “Technology predated business for me, by a long
way,” explains the Octopus CEO, whose early forays into business involved building software platforms for large companies, as well as assorted start-ups (he’s often described as a ‘serial entrepreneur’). Regardless, the experience served him well as he set about building
Chief Executive Offi cer /
www.the-chiefexecutive.com
Octopus Energy
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