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Company insight


Changing circumstances, consistent quality


As one of the few systems houses in Germany, Amptown System Company offers specialists in the fields of sound, lighting, video, control and communication technology, providing everything from a single source. Amptown’s 360° concept includes not only design and implementation, but also technical training, service and maintenance.


T


o offer passengers a unique range of leisure and entertainment options on board a cruise ship, Hamburg-based Amptown System Company (ASC) supplies and installs an extensive range of high- quality media technology.


The unique challenges involved in designing entertainment areas at sea are not an issue for ASC’s experts, thanks to the company’s long-standing tradition in the maritime sector. ASC works hand in hand with designers and creatives to develop turnkey concepts for new constructions and refits, and event and stage areas that meet the highest artistic standards.


The company offers technical know-how and innovative technologies to set new standards for Broadway shows and live events on cruise ships and yachts. ASC uses all of its knowledge in the field of media technology to ensure passengers have the best possible experience. Its specialists in the fields of sound, light, video, control and communication technology create the perfect solution for every project.


Tailored solutions


Special circumstances require special actions, but ASC is a reliable partner that can easily handle any crisis. In order to deliver consistently high quality to its customers, even in extraordinary situations, a high degree of professionalism and experience is required. ASC can boast many successful years in the maritime business: the company has equipped more than 20 ships with customised and innovative entertainment concepts and always delivered them on time.


In 2021, three ships from well-known shipping companies will be handed over to customers. ASC’s system specialists recently designed and installed lighting, sound and video technology for 40


Amptown System Company’s experienced staff know that every individual component counts when it comes to delivering a great show.


entertainment areas in a cruise ship with a capacity of more than 4,900 passengers. Another cruise liner is currently under construction in Turku, Finland, and will be completed by the end of 2021. Featuring lighting, sound, video and broadcast technology from ASC, the ship will delight its passengers with groundbreaking innovations. A third ship will also be equipped with lighting, sound, video and broadcast technology. Like its sister ship, various leisure areas, restaurants and bars will be equipped with complex and impressive entertainment systems.


Putting the customer first In order to be even closer to its customers, ASC has expanded its internal and external infrastructure to streamline operations and shorten supply chains. With offices and logistics centres located in Turku, Finland, and Papenburg, Germany, logistical and technical processes are straightforward. If there is a problem, stakeholders and customers are involved in the discussion process, so high-quality service is consistently


World Cruise Industry Review / www.worldcruiseindustryreview.com


delivered. ASC’s specialist teams serve as an interface to coordinate the logistics of its media technology products. This ensures that delivery, storage times and costs can be adjusted if needed. Every member of the maritime team at ASC has experience in the events industry and knows it is vital that a show runs smoothly. The team also recognises the importance of each individual component that comes together to guarantee a unique experience for guests and operational reliability for the event organiser. ASC maintains strong ties with shipyards and shipping companies. It has built a reputation as a trustworthy partner that completes projects on schedule and at the highest quality. Close relationships with suppliers help ASC to quickly react to changes at the start of the logistics chain. The company is prepared to tackle even the most complex crises, with the clear goal of successfully completing the project always in mind. ●


www.amptown-system.com 55


Moment Factory


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