TOWER CRANES Ӏ RAIMONDI INTERVIEW EXCLUSIVE
and Terex’s product lines allows us to provide a complete range of lifting solutions through a unified commercial approach, offering customers greater flexibility and convenience. Equally important is the geographical complementarity between the two companies, which create immediate opportunities for both brands to expand into new markets. Beyond operations, we see great potential in technology sharing and joint product development. Combining the engineering expertise of both teams open up new opportunities for innovation in crane design, digitalisation, and safety. This exchange of knowledge will accelerate the development of next- generation products and strengthen our competitive position globally.
When do you expect the acquisition to start contributing positively to Raimondi’s growth and profitability? We anticipate positive contributions beginning within the first 12 months post-integration. The Terex divisions already have strong customer bases and established market presence, which provide immediate revenue continuity. At the same time, the broader
benefits will unfold over the medium term as synergies take
effect across manufacturing, sales, and after-sales service. The expanded product portfolio and geographic footprint will enable us to capture new market opportunities, enhance customer retention, and drive recurring revenue through parts and service. In this sense, the acquisition is not only a growth accelerator but a long-term value creator, positioning Raimondi for sustained profitability and leadership in the global lifting industry.
Beyond North America which other regions are now strategic priorities for Raimondi post-acquisition? In addition to North America, our strategic priorities include the Middle East, Europe, and Asia-Pacific. The integration of Terex’s product lines enables us to serve a broader range of customer needs, from residential and urban developments to complex industrial and energy- related projects. This expanded portfolio allows us to position ourselves as a comprehensive lifting partner capable of addressing diverse technical and operational requirements across multiple sectors. We are also investing in
strengthening our on-the-ground presence through localised offices. For example, we recently
established a new branch in Saudi Arabia with the appointment of a dedicated Branch Manager to lead the country’s operations. This expansion is part of our glocal approach, which combines a global vision and structure with the flexibility, agility, and responsiveness of a local organisation. This ensures that our teams can deliver tailored support, faster decision-making, and long-term value to our clients across diverse markets.
The deal extends
Raimondi’s capabilities into rough terrain cranes allowing it to serve a broad range of applications, project scales, and diverse markets
You’ve called this ‘the most impactful deal in the industry in 20 years’; what do you think this means for the wider global crane manufacturing landscape? This acquisition reshapes the competitive landscape by bringing together two historic brands under one strategic vision. By combining two key Italian crane manufacturing entities with complementary product lines and engineering expertise we are creating a more integrated and customer-focused player capable of serving diverse markets with unmatched efficiency. For the wider industry, this deal signals a shift toward greater consolidation, technological collaboration, and strategic expansion.
Does this acquisition mark the beginning of a new expansion phase for Raimondi – should the market expect further acquisitions or partnerships ahead? This marks the start of an exciting new chapter for Raimondi. While our immediate focus is on successful integration and maximising the potential of this acquisition, we remain open to future opportunities that align with our growth strategy. Any future moves will be equally strategic, aimed at strengthening our capabilities, market access, and long-term value for customers.
20 CRANES TODAY
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