TOWER CRANES Ӏ RAIMONDI INTERVIEW EXCLUSIVE
does not exclude the other. We continue to pursue a number of initiatives that complement this acquisition and may lead to further collaborations or strategic partnerships in the future.
How exactly will this deal accelerate Raimondi’s presence in the US market? The US has always been a strategic target for Raimondi but entering such a mature and competitive market required the right foundation. The Terex US service hub gives us that platform; a fully operational network with deep customer relationships, technical expertise, as well as a well-structured inventory of spare parts. This existing infrastructure
allows us to immediately engage with customers through a local presence that understands their needs, expectations, and operating environment. It also positions
Raimondi to expand its footprint in North America with proximity, responsiveness, and expertise. This is backed by our
commitment to invest in both financial and human resources to expand across North America.
Will the Terex name continue on certain crane models or will all products transition under the Raimondi brand? We fully recognise the strong market value and legacy of the Terex name, particularly within the lifting industry. To respect that heritage and to ensure continuity, we intend to retain the Terex branding on these product lines, at least during the initial phases of the integration. This approach will help minimise disruption for our clients, dealers, and partners, maintaining familiarity and confidence throughout the transition. Simultaneously, we are
Raimondi’s HQ, near Milan, Italy: with 250 Terex employees now joining Raimondi in Italy and the US Raimondi says it is approaching integration with great care and respect for the legacy, expertise, and culture of both organisations
conducting an in-depth brand strategy analysis to carefully assess the best way forward. Our objective is to build a cohesive and future-ready brand architecture that preserves customer trust while aligning with Raimondi’s long-term vision for a unified global presence.
How are you ensuring uninterrupted service and spare-parts support for existing Terex customers during the integration phase? Customer continuity is our top priority. All service operations, parts supply chains, and technical support structures remain fully active and staffed by experienced teams. We are working closely
with Terex to ensure complete operational continuity, a joint commitment to supporting customers without disruption and maintaining the highest service standards during this phase.
16 CRANES TODAY
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