COMPANY PROFILE |
industrial use. The head office is based in Gothenburg, and it now has 22 subsidiary companies across Europe, the Americas and Asia. Hoist speaks to Mike Healy, sales manager, Tele Radio UK, who explains how the company recently expanded its team and highlights how its products benefit the crane and hoist industry. “Tele Radio has had a subsidiary in the
UK since 2002, and we are currently based in Macclesfield, Cheshire, where we offer sales, service and technical support to the UK and Ireland,” said Healy. “Being a Swedish company, safety is part of our essence. This is why we make sure our products meet the highest possible safety standards, and we have the certificates to back that claim up. “Our products are not only safe, but also robust and can take a beating. We know
TELE RADIO UK F
ALL CHANGE AT
Tele Radio UK is entering its next phase of growth as it welcomes a new managing director John Suero, and Tele Radio Group as a whole expands internationally, adding subsidiaries in India, Russia, Brazil and the US.
ounded in Lysekil, Sweden in 1955, Tele Radio develops, manufactures and markets safe radio control systems for
that our remote controls get thrown around, dropped, run over, get wet – and that is all fine, we had it in mind when designing them. They are meant to be used. “In June 2020 the reigns were handed
over to John Suero after former MD Chris Morrell retired from the business after 16 years, leaving behind a well-run, profitable, and well-respected business.” Suero has been in the manufacturing
industry for over 25 years, having worked in injection moulding, tool building, PCB and LCD assembly and several other sectors within the automotive, medical, and industrial markets. He has spent his career designing and
manufacturing complex products globally and has a track record of delivering for customers. For the last three years he was based in San Jose, CA, and prior to that he spent time in Hungary, Italy, China, and Mexico, where he developed strategies for growth in existing and new markets. “With John’s operational experience,
following a career excelling in international growth and strategy, and with a passion for delivering excellent customer service, the company has been put in experienced hands to oversee the next phase of growth,” added Healy. Following Suero’s arrival, and in-
line with the ongoing success of the wider Tele Radio Group, Tele Radio UK is now embarking on some ambitious growth plans, including a trio of recent appointments including Healy, Rick Steen, technical sales engineer and Adam Carvil, procurement manager to support the team. “The crane and hoist market is one of
20 | November 2021 |
www.hoistmagazine.com
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