The Business Car Files


BMW UK Matt Collins,


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cknowledging that at the time we spoke, Matt was just weeks into this new role, we asked if he had already identified any further fleet


opportunities for BMW and MINI. He said: “It is lucky to have started the role three weeks after we revealed i5! I couldn’t ask for more really. It is obviously such an important car for corporate – the 5 Series in general, but the i5 in particular.


general manager of corporate sales


BMW UK’s, new general manager of corporate sales, talks to Martyn Collins about new models and his plans for the future.


“I think the i5 is also cool because it helps continue our expansion, so now we’ve got three BEV SUVs, three BEV saloons, we’ve got the PHEVs, we’ve got the new derivatives, i4 35 and iX2 later in the year, plus an i5 Touring, and the next generation of MINI.


“What I also want to do, is to not become complacent outside of the product. There’s a far higher level of integration with the app, with the way our customers are ordering their cars, the


way they are applying their replacement cycles and so on. I want to make sure we’re investing in those systems and that side of things as well. “We’ve got Inside Edge as well, to reward our company car drivers. We’ve also got Corporate Certified, which we launched at the start of this year, which is about improving the retailer experience – the handover and collection experience for customers. What I want to make sure that we do, is that we look at the whole


Matt Collins predicts the BMW iX1 will be the dominant model in the fleet arena.


34 | August 2023 | www.businesscar.co.uk


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