Feature Nissan
https://www.nissan.co.uk/fleet-car-solutions. html
Toyota
https://www.toyota.co.uk/fleet-business/ fleet
Vauxhall
https://www.vauxhall.co.uk/business/fleet/ overview.html
Volkswagen
https://www.volkswagen.co.uk/en/finance- offers-and-fleet/
fleet.html
Ease of use
Three clicks gets you to the configurator with a price, but you have to go right through to the summary page to dredge up CO2 and economy data. Not obvious enough.
Design
Upped its game after a long stagnant period. Still a lot of white background, but the sight reshuffle and new/more pictures are a big improvement.
Configurator
Slowest of all to load and the interior view of the Qashqai is dreadful – you can only see the top half of the dashboard. Key info is lacking, too.
Brochure download
Get past the initial sales spiel and it is a comprehensive interactive brochure, with all key information listed in the second half. Direct link from the fleet homepage, too.
Social media messaging
Third responder in 54 minutes with a clear answer and link to the product page. Live chat
The red ‘chat with us’ box on the fleet page did not work, but the ‘live chat’ link the top bar did. The agent first clarified our question, then answered it clearly. Took six minutes.
Dealer finder
Link in the menu dropdown. Ten filters including Motability, vans, van servicing and rapid charging points.
Social media
YouTube homepage is well laid out, with clear and descriptive model videos. Nothing for fleets, though, and other channels are generic and lacklustre.
Mobile site
Nicely compacted. The top-right dropdown box becomes the go-to for most links and functions, so it cleans the whole thing up well.
Extras
Good fleet contacts page, but that really is it. Total absence of the tools/calculators offered by competitors.
Ease of use
One click gets you P11D, BIK, CO2 and a tax calculator, although not for the full range. Even then, key info is extremely visible from the ‘New Vehicles’ page.
Design
No change from last year. Not exciting, but its simplicity is easy on the eye.
Configurator
Easy enough to use, works well and most key info is available within a click. Plain next to the best, though.
Brochure download Brochure download
Brochures themselves are good – smart and detailed, with interactive click throughs – but they are not available for all models (RAV4 was absent). The price list is better for basic info.
Social media messaging
Actually the third to initially respond in 51 minutes, but asked a clarifying question. We had the answer in just over an hour, though.
Live chat
Auto response service failed to answer the question, but then the manned chat appeared. Wrapped up in four minutes, but we had to ask extra questions to clarify the response.
Dealer finder
Obvious top-right-hand link. Works fine, but there are now seven filters instead of 11, some of which used to be fleet-themed.
Social media
Nothing on fleet, but posts are very regular (except on Twitter) and more creative/ intelligent than the bland promo of some rivals.
Mobile site
Not really much different to the desktop version, and it loses the quick links bar on the right-hand side.
Extras
Three calculators – tax, contract hire, TCO –plus a hybrid/electric/petrol decider tool and LCV section.
Excellent repackaging. Key links are absorbed into the top-left-hand dropdown in a clean and clear format with large font, so the whole thing is simple and easy to navigate.
Extras
Absolutely loads, including tax, fuel benefit and WLC calculators, P11D price lists, emissions data, and van pages, many of which have been very recently updated. Sets the pace in fleet features.
Not hugely different to the desktop format, but works well enough in mobile form. Extras
Three calculators – WLC, BIK, and RVs – direct fleet contacts, and heaps of information about fleet readiness for EVs.
Stellantis (Vauxhall’s parent company) has a dedicated fleet and business LinkedIn page with relevant industry content.
Mobile site
YouTube models videos are well laid out by body style and there are also the VWCVs van channels, but mostly corporate promo.
Mobile site
Chat unmanned. Option to leave your number for a call back. Wrapped things up quickly. The service had been under maintenance prior to our assessment and was still under development.
Dealer finder
Dead obvious link at the top of the page with 12 filters including Vauxhall Professional. Social media
Takes a little uncovering via the menu, but really quick to load with 10 filters, including Motability, local business, fleet and rental.
Social media
Said it was looking into the question for us, checked we were still online after about 20 minutes, then disconnected the chat after more than 25 with no answer.
Dealer finder
Social media messaging No response. Live chat
Fourth responder in 55 minutes. The answer was a bit sales-pitchy, but it covered what we asked for.
Live chat
Not as swish as Merc or Ford, but the range price brochure is a click from the fleet homepage, is regularly updated and, along with the kitchen sink in info terms, has a fleet section.
Brochure download
Status quo from last year. VW seems to have ditched conventional brochures. Social media messaging
Brighter than the competition, with much more going on. Five colourful header screens and loads of links to fleet-themed features.
Configurator Configurator
Static pictures and confusing mixture of PS/ kW power outputs mark it down. Spec info and key figures are all there on the second page, though.
Clean, smart and intuitive. Loads quickly, the image of the car is interactive, and the P11D price option is a nice touch.
Merging the main picture and text box as you scroll down is a neat touch, but it has not changed for a long time and is beginning to look rather dated.
Ease of use
A single click on the ‘Range’ tab and you’ll find P11D, CO2, BIK, mpg and/or electric range for every model, all within the fleet section.
Design
Ease of use
Three clicks for a base price, six for a trim- specific page with the essentials. It’s all there, but others are faster and/or more fleet-centric.
Design
Verdict 49% Verdict 54% Verdict 68% Verdict 45%
www.businesscar.co.uk | August 2023 | 27
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