In focus Artura


Artura was set up three-years ago and fosters strong partnerships with insurance companies, brokers, claims management companies, fleets, and individuals in need of vehicle repairs. Martyn Collins speaks to Paul Goddard, director and co-founder, Adam Jackson, operations and technical director, and Alan Atkins, group commercial director, to discover how Artura’s unique vision is transforming claims management - and why fleets across the UK are turning to it for solutions.


Above: Artura’s custom-built claims app puts the power into drivers’ hands, with photos, data, and forms submitted from the accident scene in minutes.


oddard tells us Artura started by creating a group of independent bodyshops – 30 in total. He says: “It was about adding real value to the repairers. Quickly, we realised that poor estimating standards were costing businesses dearly. So, we hit the road – visiting each shop, working hands-on with estimators to train and audit them.”


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Old habits die hard, as estimators would often slip back to old methods, and the Artura team knew they had to do more. “That’s when we launched Artura as an outsourced estimating solution, available to all repairers.” This unlocked new opportunities. Placing work


32 | May/June 2025 | www.businesscar.co.uk


“Old habits die hard, as estimators would often slip back to old methods, and the Artura team knew they had to do more.”


for major insurers soon followed, and with it came The Artura Network – a robust pipeline of 200-300 claims a month and counting. Goddard adds: “We realised fleets were facing massive delays with repairs – the bigger the fleet, the bigger the headache! If a fleet grows from three to 30 vehicles, often the person managing it has no fleet training – let alone expertise in claims or cost control.”


Artura set out to change that. It streamlined processes, smashed through repair bottlenecks, and helped fleets get vehicles back on the road faster - crucial when downtime can cost £400+ per day.


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