Sector Focus: Cladding & Shingles | 41
SUMMARY
■Brick is the cladding market leader ■There are clear signs of an accelerating diversification
■Growth in timber building is influencing cladding choice
■The timber cladding market is forecast to grow over the next five years
GOOD FOR LOOKS AND THE PLANET
Timber cladding may not yet have the beating of brick in the UK. But increasing choice in aesthetics and technical spec plus, and perhaps most importantly, the product’s environmental credentials continue to drive sales. Mike Jeffree reports
, was increased demand for facing bricks, “particularly on higher value detached homes”.
The UK still has some way to go before most householders – and contractors – don’t automatically think brick when it comes to the exterior finish of a home. According to the latest report on the market from analysts AMA Research, it remains by some distance the default option; the cladding choice of the majority (as it has been since the 19th century), either in the form of solid through- and-through brick wall or as facing to other forms of construction. In fact, in its Wall Cladding Market Report - UK 2020-2024, AMA says that the key driver for cladding market growth from 2015 to 2017, when it hit 46.7 million m2
Recent years, reports AMA, have been more challenging for the UK cladding sector generally. From 2018-19, new housing completions contracted (and office new build slowed) and then, in 2020, as the pandemic hit construction, overall cladding sales shrunk to 40.6 million m2
. Business has since picked
up in line with building recovery from 2021 through 2022, although, says AMA, the ending of CERT grant scheme funding for exterior wall insulation and its succession by the ECO funding programme, which was “more limited in scope and take-up”, has adversely impacted cladding retrofit. But throughout these more turbulent times, one thing remained constant – brick’s status as market leader.
Above: Wood cladding’s environmental credentials are an increasingly significant factor in its specification PHOTO JAMES LATHAM
All that said, however, AMA also maintains there have been, to date modest, but nevertheless clear signs of an accelerating ►
www.ttjonline.com | January/February 2023 | TTJ
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