EDITOR’S NOTE
WELCOME TO Q2! S
pring has sprung and rental season has begun! Although you’re likely busy assisting new customers with move-ins and tending to the landscaping duties that accompany
warmer weather, we hope you can make some time for this issue of Self-Storage Now! because it offers an invaluable assortment of arti- cles intended to help you tighten your operations through marketing and management as well as procedures and protocols. Our cover story, “ Attracting Younger Readers,” provides insights
about the preferences and purchasing behaviors of millennials. Considering that millennials (those born between 1981 and 1996) represent the largest portion of self-storage renters (38.1 percent according to the SSA’s 2023 Self Storage Demand Study), you won’t want to skip reading this data-filled article. (As an “elder millennial” at 41, it has my approval!) “Supporting The Troops” details the storage woes of the sec-
ond-smallest segment of the standard self-storage tenant mix. According to the 2024 Self-Storage Almanac, 3.6 percent of tenants are labeled as military, but that percentage may begin to grow thanks to the discontinuation of an Army program that provided storage options to servicemembers. For owner-operators who offer RV and boat storage options or may
Erica Shatzer –
Editor
be considering adding it to their business, “Steer To Success,” start- ing on page 16, outlines some strategic tips for managing this in-de- mand product type. Another potential business expansion—portable storage—is discussed in this edition of “Managers In Action,” which reveals how Matt Stapleford started a successful Go Mini’s franchise in Pittsburgh, Pa., by himself. This issue also answers inquiries about remote sites and presents
legal advice from Scott Zucker, Esq., on two ever-relevant self-storage topics: signatures on rental agreements and the dangers of hazard- ous materials being stored in units. Last but certainly not least, take a few moments to have your heart warmed by the StorageGives article about its latest charitable impact. The self-storage industry’s generos- ity is truly incredible!
Best wishes for a successful rental season, Erica Shatzer SECOND QUARTER 2024 Self-Storage NOW! 5
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