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Sustainability will continue to be a large consideration for consumers in 2024’
We ask Sony UK marketing director, Jonathan Wild, to tell us the big CE tech trends for this Christmas and next year.
Alert: As we approach the festive season, what are the big product trends in CE and what should independent electrical retailers be stocking and selling this Christmas? Jonathan Wild: We have seen some interesting consumer trends emerge throughout 2023, across multiple product categories, which will be particularly pertinent for retailers with Christmas just around the corner.
moved around, without a high-price tag. The SRS-XG100 speaker is the perfect speaker option for
office Christmas parties or for at-home celebrations. The newly developed X-Balanced Speaker Unit in the XG100 provides powerful sound in a portable, durable body. With technology to enhance music and filled with usability features, this is the perfect device to blast your soundtrack to Christmas.
Alert: What are the big product trends – styles, design and tech – going to be for 2024? JW: We’re seeing that consumers are leaning further towards feature-packed products that combine versatility, portability and innovation. Sony is aiming to develop its products with this in mind, ensuring that a focus is put on creating devices that incorporate all of these factors. The newly-launched HT-AX7 from Sony also introduces
Sony A95L Bravia XR 4K OLED TV The first clear trend that we are seeing is that homeowners
are looking to create a more at-home cinema experience largely because streaming platforms, such as Netflix, are increasingly showing exclusive streaming-made movies for subscription holders to watch from the comfort of their own homes. Sony’s suite of Bravia TVs are the ideal companions to help
create a cinema-like atmosphere in your own home. The new Bravia A95L is the latest in Sony’s flagship range of OLED TVs and is powered by the hugely powerful Cognitive Processor XR. The A95L TV offers the widest and definitive contrast,
excellent for films, streaming apps, and games. The QD-OLED screen boasts the widest-ever palette of shades and hues, pure OLED black, and outstanding brightness, which make this TV perfect for the ultimate movie-theatre experience. To boost this set-up even further, Sony’s HT-3000 soundbar
provides authentic surround sound to any living room. With a centre speaker for clear dialogue, and a built-in subwoofer, listeners can immerse themselves in blockbusters with multi- dimensional sound. We’re also seeing that consumers are becoming
increasingly interested in brand and talent partnerships, which have an undeniable impact on sales, because consumers then recognise products in-store. Music partnerships can strengthen brand direction and
association, as well as provide meaningful support to the artist. In July 2023, Sony announced its ‘For the Music’ campaign in collaboration with US singer-songwriter Miguel for the release of the WF-1000XM5 noise-cancelling headphones, which offer premium sound quality. Their specially designed dynamic driver enables a deeper bass, which produces a smooth and natural sound, making them the perfect product for musicians to use and support.
Especially towards the Christmas season, we always see
an increase in appetite for portable speakers. With sound technology advancing year-on year, consumers can now purchase speakers that have premium sound quality that can be
38 Christmas Gifting Feature Sony XB100 portable wireless speaker To achieve this, Sony is taking action by setting medium-
term environmental targets in stages, aiming to completely eliminate plastic packaging materials for newly designed small products by 2025 and working to reduce the amount of virgin plastic used inside the main unit of our devices. To incorporate more recycled materials into Sony’s
products – and for more efficient resource use – Sony developed SORPLAS, a material made from used water bottles and waste optical discs collected from factories and markets. SORPLAS is used across Sony consumer electronic products, providing solid durability and a good surface appearance. Currently, the material is used in Bravia TVs, Xperia
smartphones, vlogging cameras, including the ZV-1F and ZV-1, and digital cameras like the A7RV.
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portability to the home cinema world. Using 360 Spatial Sound Mapping, the speaker has been developed to envelop listeners in spatial sound by creating multiple phantom speakers, so that they feel completely immersed. It’s lightweight design and portability mean that it can be placed anywhere around the home for crystal clear listening and room-filling sound. Sustainability will continue to be a large consideration for consumers when purchasing devices in 2024. In 2010, Sony announced ‘Road to Zero’, a strategy detailing the group’s responsibility for the global environment and roadmap to carbon neutrality, which was initially anticipated to be completed by 2050.
Christmas Gifting Feature
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