Haier is hoping its first SDA products will be a big hit this Christmas – a spokesperson tells Alert: “Haier’s entry into the small domestic appliance market has brought a new level of efficiency and usability to small household appliances. They are stylish and slick-looking and offer a new level of functionality.” With Haier’s new toaster, you can check the toasting progress without having to cancel the appliance. It also has a full LED touch panel, cord storage and an anti-dust lid.


Dual Zone air fryer boasts nine cooking functions, which allows consumers to be versatile with their meals. And after all that cooking and cleaning, your customers will definitely need a coffee… “Bean-to-cup coffee machines have always been a popular Christmas gifting trend and can add a statement piece to any consumer’s kitchen,” says Mr Sun. “It helps consumers save time and money on buying shop-


bought coffees, especially as many Brits are affected by the cost-of- living crisis. Beko’s CaffeExperto bean-to-cup coffee machine has a dual nozzle that allows consumers to make two cups of coffee simultaneously, alongside a built-in 19 bar pressure to achieve a full-bodied, rich shot of espresso.”


Multiple uses BSH’s Mr Green tells Alert: “There is a growing interest in products that provide multiple uses for users. “Food preparation items, in particular, are in high demand, and


consumers expect their kitchen appliances to offer two, three, or more functions. “For instance, a kitchen machine with built-in scales not


Haier small appliance range


The brand’s new kettle has an internal gauge, meaning users can enjoy up to 40 percent savings on the energy they use by boiling only what they need - you can boil enough for a single cup at 0.25L. The maximum you can boil is seven cups or 1.7L. Smeg UK’s marketing director, John Davies, says his brand has


plenty to offer consumers this Christmas: “There are many areas of the Smeg portfolio which electrical retailers can look to from a Christmas gifting point of view, whether a foodie coffee fan, or that tricky person who has it all. “Foodie-wise – for bakers, of course, a Smeg stand or hand


mixer would be a top gift, along with cookware, all highly rated and available in a choice of colours. “For those into fitness and healthy living, there’s even an array


of blenders and juicers to choose from. For those into coffee take your pick – from pod to bean to cup, espresso to milk frother, to our newest coffee machine that does it all for the avid barista – our EGF03 espresso coffee machine.”


Robot After all that unwrapping of presents and festive food preparation, there’s always a lot of cleaning up to do – so why not let a robot vacuum cleaner take care of it? “One of the big product trends for Christmas 2023 is gifting small domestic appliances, such as robot vacuum cleaners - a great time-saving gift for those with busy lives, have pets, or elder members of the family who need assistance with chores,” says Beko’s Mr Sun.


“


There are many areas of the Smeg portfolio which electrical retailers can look to from a Christmas gifting point of view, whether a foodie coffee fan, or that tricky person who has it all


John Davies, Smeg UK marketing director


The Beko robot vacuum cleaner has an added mop attachment


feature, which means the appliance can sweep and mop hard floors simultaneously – it’s a traditional Christmas gift but with a twist, making a house look smart and modern.”


Air fryers will be another popular choice this Christmas, says Mr


Sun: “They are ideal for any household size, time efficient and help keep energy bills down. A nifty kitchen appliance that is compact and requires a smaller space to clean up after, Beko’s ExpertFry


only provides added precision, but models that allow for interchangeable attachments to blend, whisk, chop, and mix also save consumers time, counter space, and money by eliminating the need to buy separate appliances for each function.”


Smeg PBF01 Personal Blender He adds: “Another product design trend that we’re noticing is


the use of bolder colours. As people delay full kitchen renovations, they are turning to smaller appliances that can give their kitchen a fresh look and feel. “Traditionally, these appliances have offered fairly neutral colour options. However, I believe that products available in a range of bolder colours like red, blue, and pink will be popular choices next year.” Mr Green also highlights the growing trend for connectivity in the kitchen: “It’s safe to say that technology will continue to grow in interest among consumers. Connected appliances are becoming increasingly popular, as more consumers recognise the significant benefits of owning smart appliances and how they can make their lives easier.


“Our Siemens EQ900 coffee machines are a prime example


of this. With Home Connect capabilities, you can operate the machine using voice commands or remotely via a smartphone or tablet. These features make it incredibly convenient to preheat your coffee machine on your way home, enjoy barista-style coffees from the comfort of your kitchen, and explore a variety of coffees from around the world using the coffeeWorld feature in the Home Connect app.”


Christmas is a great time for Retra members to make the most


of in-store product displays and retail theatre (see page 39). Miele’s Mr Hopper has some parting advice: “Being able to show consumers and demonstrate the products before a purchase is one of the key benefits of selling in-store. This also means there is less reliance on online delivery which can become more difficult as Christmas gets closer. It’s a great time of year to take advantage of being independent, local, and having stock that customers can take away that same day.”


▶ ▶ Christmas Gifting Feature 37


Christmas Gifting Feature


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