Ad campaign highlights how Euronics store are ‘closer than you know’
CIH, which is part of Euronics, Europe’s largest electrical buying group, has launched a new, advertising campaign championing Euronics agents and showcasing the neighbourly touch they deliver to the local communities they serve. The advertising will form a foundation for the brand going
forward. This new campaign is designed to resonate with Euronics’s key audiences, nurturing a deeper connection between the brand, its agents and consumers. It will take a multi-channel approach, with content for social media, online, point of sale, TV, and radio. The advert follows the morning journey of a Euronics store
owner, walking to work and interacting with her local community. Many people know the Euronics name, without knowing or
realising that their high street has its very own Euronics retailer. With over 600 stores, Euronics aims to highlight that its stores
are ‘closer than you know’; and how its Euronics Way brand promise, to give communities the helping hand they need, before, during and after a customer’s purchase, makes them different from their competitors.
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With this new campaign, we wanted to highlight the dedication, knowledge and support our agents provide to their local area
Paul Goldsmith, head of marketing and e-commerce at Euronics UK
“At Euronics we’re dedicated to serving our local communities,
many Euronics agents are family businesses based on high streets across the country – that is our power,” commented Paul Goldsmith, head of marketing and e-commerce at Euronics UK. “With this new campaign, we wanted to highlight the
dedication, knowledge and support our agents provide to their
The local community approach Euronics is showcasing with this campaign is also reflected in its recently updated website. Euronics spent the last year developing the new site to
guarantee a professional and consistent approach, whilst adding enhanced functionality to improve the consumer experience. Over 2,000 products are now on the Euronics website, which local agents can tailor to suit the stock they have available in their stores, with every penny spent online going towards the customer’s local Euronics.
Mr Goldsmith concluded: “We have worked extremely hard to develop a collection of advertisements and content that speaks of our passion and commitment, as well as highlighting that Euronics ‘is closer than you know’. We feel the content truly delivers on our goals and we are looking forward to everyone seeing this campaign.” The campaign will be rolled out from this month and will be visible across various platforms, ensuring a widespread and engaging consumer experience. For further details on the campaign visit the Euronics website:
www.euronics.co.uk or check it out on YouTube:
https://www.youtube.com/@euronicsuk/videos.
Euronics News 15
local area. We also wanted to place the consumer at the heart of the story to creative a narrative that speaks directly to the needs and desires of our customers.”
Euronics News
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