ROTORWA H INDUSTRY DATA, TOPICS, ADVICE, HAPPENINGS, ISSUES, AND NEWS TO KEEP THE ROTORS TURNING HAI BRIEFS Boost Your Publicity Acumen with Communications U
INDUSTRY BUSINESSES SEEKING TO increase their visibility, get the attention of their elected officials, or receive guidance on communicating after an adverse event have a new opportunity at HAI HELI-EXPO 2022: Communications University, a brand-new, free event this year just for small businesses in the helicopter industry. Produced by HAI’s Communications and Advocacy teams and sponsored by ROTOR Media, Communications University com- prises four 45-minute courses designed to introduce small businesses with limited
resources to the basics of public relations, social media, crisis communications, and communicating with elected officials. “Small businesses are the backbone of
communications. “We wanted to make it easier for them to communicate their news, with the guidance and templates our new Comms U courses offer.”
Communications
“Small businesses are the backbone of our industry and make up the majority of HAI’s membership. We wanted to make it easier for them to communicate their news, with the guidance and templates our new Comms U courses offer.”
– Dan Sweet, HAI Director of PR and Communications
our industry and make up the majority of HAI’s membership,” says Dan Sweet, HAI’s director of public relations and
University takes place from 8:00 am to 12:30 pm on Thursday, Mar. 10, in the HAI HELI-EXPO News Conference Room (D222) at the Kay Bailey Hutchison Convention Center Dallas. Attendance for each course is limited to 80.
The courses offered are “Getting Your
Word Out: How to Write and Distribute a Press Release”; “Social Media 101”;
7323 19
538 17 Reel Insights
Instagram and Facebook Plays 7,477
Instagram and Facebook Likes 543
As HAI gears up for HAI HELI-EXPO 2022, we’ve been celebrating by posting a “Fly-in Friday” video every Friday on our social media platforms. This video racked up over 7,300 views in one week on Instagram, and with 581 engagements, it’s safe to say that Expo fans are excited for our next show, in Dallas. The aircraft pictured, a Sikorsky S-92A, is operated by the Korea Coast Guard.
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ONSOCIAL
/HelicopterAssoc /HelicopterAssoc
/heliexpo @HELIEXPO #haiexpo22 /HeliAssoc @HeliAssoc
/company/helicopter -association-international /HelicopterAssoc #haiexpo22
MARCH 2022 ROTOR 15
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