CALLING ALL INDEPENDENT DRIVERS
Paying too much commission to Uber? Not getting enough work from your local operator? Want to build your own base of repeat customers? Does it work for groups of drivers?
www.taxi-call.info
The balance of power in the taxi industry has shifted greatly in favour of drivers over the last five or so years. You, the driver can choose who you work for and when. You probably have at least one of the popular apps, and you might also do work for one or more local operators. All these relationships generate book- ings, but at a price. The middlemen always take a cut, which could be 25% or more of the fare.
TaxiCall is a fresh, fairer, and friendlier alternative. It’s a booking app, and it’s a nationwide community of in- dependent drivers. Members just pay a low subscrip- tion (less than £10 a week) to join, and you earn every penny of the fare from each job you do. You are in complete control, you set your fares, and there is no commission. We don’t do surge pricing, we don’t monitor what you do, and we don’t penalise you for re- fusing jobs.
How does it work?
When you sign up on our website, we set up a person- alised passenger booking app just for you. It shows your branding as well as the TaxiCall logo. We send you a QR code which you give out to each new passenger who rides with you.
Passengers use the app to book their next rides directly with you. When you are not free to accept a job, the TaxiCall system will look for another driver in the net- work who is close to you and offer the job to them. The passenger gets their ride, and you still retain them as your customer.
Passengers can also use the TaxiCall app to book rides whenever they travel outside their home area. The system will always try and find a local driver in the net- work who can serve them.
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We have many groups of drivers in the TaxiCall com- munity who co-operate under a single brand name. We set up a branded passenger app for each group to give to their customers. We can also provide the group with a special local phone number so that passengers can book by phone if they prefer.
Groups can also allow their regular passengers to nominate their favourite driver. The named driver will always be given the first chance to accept a booking.
Here’s what one of our members says
ABC Taxis in Stevenage is a small group of private hire and hackney drivers. They specialise mainly in contract work and have been in business for over 20 years.
Paul Barratt, the owner, says:
“We have been using TaxiCall since 2008. Our drivers sign in and out using their phones. Cus- tomers call our memorable local number which is handled for us by TaxiCall. The system looks for the driver whose turn it is to get the next call in the area and connects the customer directly to them. If the driver isn’t available, TaxiCall intelligently deals with the situation and wherever possible will connect them to another driver who can take the job.
“We have several VIP customers, including the local hospital, who are given priority treatment. Taxicall recognises who they are and will always ensure that their calls are connected to one of our on-call drivers.
“The whole system is simple run at very low cost. We don’t need an office, and we don’t need staff to man- age our bookings. We just pay TaxiCall a monthly subscription plus the cost of routing the calls. It works out at less than 25p per job. The people at TaxiCall are friendly and knowledgeable, and they’re always on hand to help us when we need them.
Our drivers like it because it makes their life easy and it feeds them regular work, and our customers like it because they speak direct to the driver who is going to do the job.”
OCTOBER 2025 PHTM
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