ATTRACTING NEW BUSINESS
Loyalty programmes and customer incentives
Rewarding repeat business through loyalty programmes, referral discounts or exclusive offers can motivate customers to choose your service over competitors. For business clients, offering account services with detailed billing and priority booking may be particularly attractive. Seasonal promotions, such as discounted airport transfers during holiday periods, can generate additional interest and attract new clientele. Because nothing says “we appreciate your business” like a free ride - unless it’s a free ride with a complimentary umbrella for the British weather.
Marketing strategies to attract new customers
Effective marketing is more than just advertising - it’s about telling your story and reaching potential customers where they are. A mix of traditional and digital marketing works best for private hire firms. Local newspaper ads, flyers and partnerships with hotels or restaurants remain effective. However, maintaining an active online presence through a professional website, social media and search engine optimisation (SEO) is essential for capturing new business, especially among younger customers who search for services online. If you think TikTok is just a clock that went digital, it might be time to update your marketing strategy!
Networking and partnerships
Forming strategic partnerships can open doors to new customer segments. Collaborations with event venues, wedding planners, travel agencies and corporate offices can generate a steady stream of bookings. Participating in local business associations also creates networking opportunities and enhances visibility within the community.
Remember, the more connections you make, the less time your cars spend parked and the more time they spend where they belong - on the road (hopefully not stuck in traffic).
Meeting regulatory standards and ensuring safety
Complying with all licensing and insurance require- ments is non-negotiable in the private hire industry.
PHTM OCTOBER 2025
Promoting a track record of safety and reliability reassures customers. Regular vehicle maintenance, background checks for drivers, and transparent health and safety protocols - especially in the post- pandemic era - are crucial for instilling confidence in both new and returning passengers. After all, customers want to reach their destination safely, not feel like they’ve just been on the dodgems at the funfair!
Adapting to changing market trends
The private hire sector is continually evolving. Staying abreast of industry trends, such as the shift towards electric vehicles, environmental sustainability, and accessible services for passengers with disabilities, positions a business as forward-thinking and responsive. Operators who demonstrate adaptability are more likely to attract customers who value innovation and social responsibility. “Going green” might not just refer to your customers after a bumpy ride - embracing electric and hybrid vehicles could be your next big selling point!
Conclusion
Keeping customers and attracting new ones in the private hire industry requires a multifaceted approach. By prioritising excellent service, leveraging technology, building a reputable brand, rewarding loyalty and employing savvy marketing strategies, private hire businesses can thrive even in a crowded marketplace.
Above all, a genuine commitment to customer satisfaction and continuous improvement will set successful operators apart, securing their place as a trusted choice for journeys now and into the future.
And remember, if all else fails - just keep the car warm, the conversation light, and always, always know a good joke!
The Elite Family
Hard enough on your own, but a problem shared is a problem halved. Joining the Elite Family is a great way to engage with new technology and to build a network of companies striving to grow and succeed in a tough world.
Stronger together, enquire today about your place in the growing family of operators by
family@elite-liverpool.co.uk today. Big or small we can help you grow!
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