SOCIAL MEDIA SAVVY
HOW TAXI FIRMS CAN USE LOCAL PARTNERSHIPS THAT DRIVE BOOKINGS
Article by Phil Holloway Hollogram Ltd 01509 398002
www.hollogram.com
In a competitive and ever-evolving taxi market, especially across towns and cities in the UK, forming strong local partnerships can be one of the smartest and most cost-effective ways to boost bookings and build brand trust.
Taxi businesses are local by nature - and tapping into that community spirit can create long-term, mutually beneficial relationships. Here’s how taxi firms can use local partnerships to drive real growth.
Partner with local pubs, bars & restaurants
One of the most obvious - yet often underused - partnership opportunities is with hospitality venues. By becoming the go-to taxi firm for late-night transport, you can benefit from steady bookings and brand exposure.
You could:
l Leave flyers, table talkers or branded QR codes in venues.
l Offer staff discounts or commission for referrals.
l Set up priority booking systems for peak times (e.g. Friday and Saturday nights).
It’s simple: you help their customers get home safely, and they help keep your drivers busy.
Build relationships with hotels and B&Bs
Hotels, guesthouses, and Airbnbs frequently need trusted, reliable taxi partners - especially for airport runs, early morning departures, or last-minute lifts.
Consider offering: l Fixed rates to local airports or attractions.
l Branded cards or promo codes for reception desks.
l An online booking system tailored for hotel staff to book with ease.
Reliable service = repeat business and recommendations.
56 Work with local councils, colleges & schools
Local councils, colleges, and schools often need vetted, safe and affordable transport partners - and they also offer huge visibility.
Think about: l Offering discount codes for students.
l Providing minibuses or multi-seater vehicles for school trips.
l Becoming a trusted provider for council-arranged journeys or community transport schemes.
These partnerships also build brand credibility - a key factor when choosing between taxi firms.
Cross-promote with local events & festivals
Got a local food festival or Christmas market in town? Offer your services as the official transport partner. This could include:
l Sponsored social media posts or email campaigns.
l A pickup/drop-off point clearly branded with your company.
l Free rides for event staff in exchange for promotion.
It’s about getting your name in front of people exactly when they need you.
Final thoughts Local partnerships aren’t just about transactions - they’re about building community presence and trust. When a hotel, bar or council recommends your taxi firm, it comes with credibility and influence. By being proactive, reliable and friendly, you can turn local connections into long-term revenue.
Taxi marketing doesn’t have to rely on big budgets. Sometimes a handshake and a shared goal are all you need to grow your bookings.
At Hollogram, we specialise in helping taxi companies drive success through strategic marketing. If you’re ready to take your business to the next level, now is the time to act.
For more insights on growing your taxi business, feel free to reach out to
Hollogram.com… Let’s drive forward together!
MAY 2025 PHTM
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