CORPORATE SOCIAL RESPONSIBILITY
The digital transformation didn’t stop at technology either. In 2021, Zip invested in a complete rebrand, included the refresh of their name, website, graphics, social accounts and all graphic materials. Not only does the new brand reflect the speed and efficiency brought about by changes to how passengers use its service, but it demonstrates just how far the firm has come since the early days with just seven drivers. Ken added: “We’ve had nothing but a positive reaction from our regular passengers and our drivers love being part of a firm which is moving at the same pace of the industry and they feel proud to drive a Zip branded vehicle.” So, what’s next for Zip from a digital perspective? With a growing need for companies to connect with their audience – passengers and drivers - online and be more digitally visible, the firm is putting a major focus on digital marketing. Sufy said: “We have teamed up with Xpand Marketing to ensure we remain active and responsive on social media and deliver the right message to our passengers. We’re also using social channels and PR to demonstrate to drivers what makes working at Zip so rewarding as engage in a major recruitment drive.”
DRIVER FIRST APPROACH
Without drivers, private hire firms wouldn’t be able to serve the community, that’s why Zip says it puts a massive focus on looking after the people they work with. Ken said: “At Zip, we believe it’s important to keep our driver’s best interest at the core of what we do. After all, without our drivers, our business wouldn’t be able to operate.” Every Zip driver benefits from an open shift system as well as an earnings-related service charge rather than a fixed based rent. In addition, Zip recently increased its tariffs to align to the rising cost of living, ensuring drivers were able to earn that little bit more following 18 months of pandemic disruption. The highest amount a driver earns on average in a week is £1,500. Zip’s drivers are also given a protection guarantee through a special system which allows the operators to track journeys and drivers to raise discrete alarms if they are in need of urgent support during a passenger journey. Zip’s driver strategy is clearly paying off. Today, the firm has over 150 active drivers as part of its team ranging from drivers fresh into the industry and some with decades of service. One thing is for sure though, no matter the career history of the driver, Zip ensures all drivers are CRB/DBS checked, hold the correct licences and insurances, and are committed to Zip’s values.
GOING GREEN
Sustainability and environmental impact have been a huge focus in the taxi industry of late but more so in Bradford due to the Clean Air Zone introduction coming into effect later this year. As a proactive firm, Zip got ahead with their sustainability plans and have achieved almost 100% hybrid vehicle adoption - 97% of their fleet is hybrid vehicles with the remainder comprising WAV, minibuses and executive vehicles. With such a high adoption rate and once again, with the driver and the local community in mind, Zip is also exploring options to have charging points located at their base.
MAY 2022
Licensing Authority: Standard fares:
Operator licence: Driver licence: Vehicle licence: Booking system: Phone system:
Despite the CAZ being a huge focus, we all know that reducing environmental impact goes beyond vehicle emissions. That’s why Zip has moved to a new base comprising LED lighting, reduced power consumption and made everything cloud based. Sufy said: “We aim to reduce our carbon footprint by at least 50% before the end of 2022. In preparation we are becoming paperless, only accepting hybrid vehicles and reducing energy consumption within the office.”
SAFE PASSENGERS ARE ‘APPY’ PASSENGERS
Passenger safety is something all private hire firms need to be conscious of, especially given some of the horror stories circulating of late. Zip puts its customer loyalty down to the steps taken to give passengers peace of mind that their journeys will always be safe – and it’s all app-based. Through Zip’s app, passenger safety can begin before the passenger even gets in the car. Profiles of their driver can be viewed, which show vital information such as driver experience, rating, and an image so they are recognised when arriving. Ken said: “Our passenger app is designed to ensure maximum safety. We want everyone to feel they are safe with our drivers, so we regularly update our app with key information. What’s more, we keep adding new features which maximise safety.” A recent feature added to the app, the ‘share my journey feature’, also means that Zip passengers can send their journey to a friend or family member who can see at all times where they are. They can also use the app to report a problem to the operator should one occur.
As you can see, industry success really is just a Zip away, which is perhaps why the firm has been branded ‘2022 Bradford’s most innovative taxi company’ in the recent SME awards.
ZIP
Address: Website:
Telephone:
Year firm started: No. of vehicles: Types of vehicle: Services provided:
383a Tong St, Bradford BD4 9RU
www.wearezip.co.uk 01274 689999 1970 150+
Hybrid, MPV, WAV, Executive
Taxi, food delivery, courier, hospital transfers, emergency blood services
Bradford & Kirklees Councils £4 first mile, £1.50 each mile after £175 (1 year)
£81 / £199 (1 year / 3 years) £240 (1 year)
Autocab Ghost Autocab Phantom 39
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