PAYMENT SOLUTIONS
CEO’S VIEWPOINT: LEE KERR ON LYNKPAY’S MISSION AND INNOVATIONS
From the beginning, Lynkpay has had a clear and ambitious mission: to be the first and foremost leader in the taxi sector for open banking solutions. Our journey began with a vision to revolutionise the private hire/taxi industry by leveraging the latest in financial technology, and our platform’s design and ongoing feature releases reflect this unwavering commitment.
Pioneering Open Banking in the Taxi Sector
Our core mission at Lynkpay has always been to utilise open banking technology to provide fast, secure, and efficient payment solutions. We achieved this by integrating Fast Payments and becoming a Payment Initiation Service Provider (PISP). As a PISP, Lynkpay facilitates online payments without traditional credit or debit cards, offering a seamless and innovative solution for operators and passengers.
Expanding Payment Services
In addition to our open banking solutions, Lynkpay has expanded its payment services to include acquiring services by enabling payments through Apple Pay, Google Pay, and traditional Visa and MasterCard services. This diverse range of payment options ensures that passengers can choose the method that suits them best, enhancing the overall customer experience.
Combating Card-Not-Present (CNP) Fraud
At Lynkpay, we understand the critical importance of security in financial transactions. Card-not-present (CNP) fraud, where fraudsters use stolen or fake credit card information for unauthorized purchases, is a significant concern. These fraudsters often obtain sensitive credit card details through phishing scams, data breaches, or purchasing such information on the dark web.
Lynkpay’s platform has advanced security measures to combat CNP fraud effectively. By leveraging the intelligence of our system, Lynkpay maintains a fraud rate of less than 1%, ensuring operators and passengers can trust our service for secure transactions.
Leading as a Hybrid Payment Tech Provider
Lynkpay is uniquely positioned as a hybrid platform payment tech provider, combining the best open
PHTM JULY 2024 A Vision for the Future
As we look to the future, Lynkpay remains committed to leading the private hire taxi sector with cutting-edge payment technology. We will continue to innovate and expand our services, ensuring that we stay ahead of the curve and provide our users with the best possible experience.
In conclusion
Lynkpay’s mission is not just about being the first; it’s about being the best. We are proud of our achieve- ments and excited about the possibilities ahead. With our partners, clients and users, we will continue to transform the private hire/taxi sector and set new payment technology and security standards.
Lee Kerr, CEO, Lynkpay 39
banking and traditional payment methods. This hybrid approach offers private hire fleets, drivers and passen- gers a high level of service and payment security, making Lynkpay the preferred choice for many in the industry.
Our Commitment to Innovation
Lynkpay’s ongoing commitment to innovation is key in the continuous evolution of our platform; we listen to the needs of our users and respond with features that address their challenges and enhance their operations. Whether providing daily settlements to drivers via the Lynkpay Cash-eWallet or ensuring compliance with HMRC regulations, Lynkpay prides the development dedicated to delivering solutions that drive efficiency and security.
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