SOCIAL MEDIA SAVVY SPREADING LOVE
THROUGH TAXI SERVICES MARKETING
Article by Phil Holloway Marketing Director Hollogram Ltd
www.hollogram.com
Taxis are essential for connecting people, whether for romantic dates, family gatherings or nights out. By tying your marketing to key seasonal events, you can attract more customers and boost pre-bookings. Here’s how to make the most of events such as Valentine’s Day, St. David’s Day, International Women’s Day, St. Patrick’s Day and Mother’s Day.
Valentine’s Day (14th February)
Valentine’s Day is perfect for promoting your taxi service as part of special moments. Encourage couples to rely on you for stress-free transportation.
Ideas: l Offer Valentine’s discounts for pre-booked rides. l Share romantic ride stories on social media.
l Partner with restaurants for package deals including transportation.
Highlight how pre-booking removes worries about parking or driving after a drink.
St. David’s Day (1st March) This Welsh celebration is a chance to connect with local pride. If you operate in Wales, align your campaigns with St. David’s Day events.
Ideas: l Provide discounted rides to parades and events. l Decorate vehicles with Welsh flags.
l Share posts celebrating Welsh culture and landmarks.
Position your service as the easy way to enjoy festivities without parking hassles.
International Women’s Day (8th March)
Celebrate and empower women while showcasing your support for female customers and staff. Ideas: l Offer special discounts for women.
44 l Highlight stories of women drivers on social media.
l Partner with local businesses hosting women’s events.
Promote your service as a safe and reliable option for women travelling, especially at night.
St. Patrick’s Day (17th March)
St. Patrick’s Day brings parades, parties and pub crawls, making it ideal for taxi services to shine. Ideas: l Promote pre-booked taxis for celebrations. l Offer group discounts for friends travelling together.
l Run a social media campaign encouraging safe celebrations with your service.
Ensure your marketing highlights the safety and convenience of using your taxis.
Mother’s Day (31st March) Mother’s Day is a time for families to gather, and your taxi service can make these moments easier. Ideas:
l Promote your service as a way to treat Mum to a special day.
l Offer family group discounts.
l Partner with local attractions to create packages including transportation.
Encourage pre-bookings to ensure a stress-free day for families.
Make it happen
Seasonal events are excellent opportunities to boost your taxi business. Align your marketing with key dates to inspire customers to plan ahead and rely on your services. Promote early, encourage pre-bookings, and watch your customer base grow as you help make these occasions unforgettable.
By using these strategies, your taxi company can attract new customers and recruit more drivers, creating a cycle of sustainable growth.
For support with marketing your taxi business, reach out to Phil Holloway at
phil@hollogram.com or call 01509 398 002.
FEBRUARY 2025 PHTM
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