COVER FEATURE The whole kit and caboodle
WITH a brand new decade dawning, PAL Media, the owners of ToolBUSINESS+HIRE have decided to give the beloved magazine a top-to- bottom rebrand to become ToolKit.
This is not a mere redesign or name change. The new publication will be aiming at welcoming a whole new readership: the professional tool end- user. With a sharp refocus and a slick new look, ToolKit will become the essential magazine no tradesperson should be without.
We sat down with PAL co-director Dan Daintry to discuss his vision of the future for ToolKit.
Let’s start with the obvious question: why the rebrand?
ToolBUSINESS+HIRE has always been a strictly B2B publication aimed at tool retailers, stockists and hire companies. In that time, it has gained a great deal of trust and respect within the industry, but we felt it could be reaching a wider audience.
Even in the short time we have had at the helm of the publication, however, we have had several people suggest that we open the magazine up to being slightly more commercial - not something for the complete novice DIY-er, but professional tradespeople and tool users who know and understand a good piece of kit.
TOOL “
by making ToolBUSINESS+HIRE’s target audience a little broader, ToolKit could be sharing its content and its insights further than ever before.
I think it’s important to help end users understand what equipment is out there. We hope the publication will act as an information service to promote new equipment and new developments which will help them when making purchasing decisions.
Dan Daintry
We understand we have an exciting few years of development ahead of us and we want to be a part of helping them understand more about what is available to them.
As a company, PAL has years of experience dealing with builders, construction companies and professional tradespeople. We know this market and we felt that, just
18
Digital platforms let us engage with our readers immediately and directly in a way that is far more diffi cult otherwise."
So ToolKit will still be relevant to ToolBUSINESS+HIRE’s existing readership?
Absolutely. If you look at the information a tool stockist needs to know and the information a tool user needs to know, there is a great deal of overlap. They need to know what’s new, what the right tool is for the right job, and of course how the developing political and economic issues will aff ect their business.
We will still be bringing our readers all the latest tool news, reviews, and business advice they’ve come to expect from us. In addition they can look forward to more in-depth features and industry insights as well as regular
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
