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RESEARCH AND INSIGHT D


iligent research has long been an integral part of BSI’s standards making process, a crucial fi rst step in understanding what standards already exist in a


particular area, and identifying where the gaps are.


What has changed recently is a shift of emphasis from providing this mainly as an internal service to offering it as a complete service to external clients to support their strategic decision-making. Sara Candy, Head of Market Research


and Insight, leads the Research team and is looking forward to offering a service which has great potential for supporting BSI’s stakeholders and customers. “We provide a really good mix of research services – primary and secondary, qualitative quantitative and impact evaluation. We’re able to deliver these services because we have a unique skill set. “We have great reach with an extensive


network of sector expertise to call on in industry, academia and consumer groups. We really understand the standards landscape across the UK and internationally because of our links with NSBs around the world. We are talking to the right stakeholders in the UK and abroad, so we can provide meaningful strategic and tactical research.” As well as providing a clear view of the


standards landscape, they also have good intelligence about what’s in the pipeline. “Through our network we know what people are talking about, what’s being proposed as well as the standards in development. This means we can predict how things will develop for our clients,” said Sara.


While the standards landscape provides an analysis of the current and near future, BSI also offers continuous intelligence through its ‘Standards Watch’ service. This provides regular reports – monthly, bi-monthly or quarterly – on new standards relevant to a client’s area of interest, either sector wide or product or service specifi c. This ensures there are no blind spots within organizations. BSI also provides what Sara calls an ‘in-depth, longitudinal perspective’ in the form of an outcome and impact evaluation of a standard, or suite of new standards. “It takes time to adopt, implement and embed new standards within an organization so it’s important for our clients and users to be able


to understand the impact for organizations and sectors over time. “This ensures standards are in a


Sara Candy


usable format and meet the organization and sector needs. It also allows an understanding of the role of standards in supporting innovation, productivity and trade.”


Quality research is valued by industry


and government because of the complexity of the standards environment; the reports produced by BSI provide a 360-degree view and are critical to their clients’ understanding of their industry or sector (see above ‘The benefi ts of research’). BSI works extensively in areas of


innovation and emerging technologies where UK industries are looking to establish themselves as leaders. In these areas knowledge of the standards landscape in other countries is critical to a wider understanding of how these fast-moving technologies are developing. “It’s an evolving service and we’re only starting to realize the potential that it offers. We’ve had a really positive response from the market so far and there seems to be a real appetite for what we do,” said Sara. If you are interested in discussing how the team could help you, please contact Sara Candy, 020 8996 7985, or email Sara. candy@bsigroup.com


THE BENEFITS OF RESEARCH


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CONTENTS


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