January 2018 Page 10 ISE 2018 Preview

In the first of a two-part series, here are some insights into ways that you can get the most out of the Show. Next issue, the booth-by-booth Show Guide!

Page 16 AV News Awards 2018

The AV News Awards have at- tracted an unparalleled level of nominations. Here are the final- ists in the product and solutions finalists.

The direct channel to the industry



Tech Data strengthens global position Westcon-Comstor Launches GoldSeal VaaS

Tech Data has announced plans to strengthen its global channel provision. The dis- tributor has announced the expansion of its two pan-Eu- ropean specialised solution businesses, Datech Solutions and Maverick AV Solutions, into all of the company's glob- al markets. Additionally, the company announced the ap- pointment of Sergio Farache to senior vice president, Glob- al Cloud Solutions, providing dedicated global leadership for one of Tech Data's most strate- gic next-generation technology offerings. "Today we are proud to take a significant step forward in our growth strategy as we become the IT distributor of the future," said Michael Urban, corporate vice president, Strategy, Trans- formation and Global Vendor Management, at Tech Data. "As the physical and virtual worlds become increasingly in- termeshed, Tech Data enables our channel partners to meet the evolving demands of IT consumption by optimizing our global footprint and strength- ening our end-to-end portfolio of products, solutions and ser- vices. The expanded availabil- ity of these two solutions, as well as dedicated global lead- ership of our cloud strategy, will allow us to provide more value to our channel partners throughout the world than ever before."

Datech Solutions and Mav- erick AV Solutions will remain under the direction of those who drove their regional suc- cess: Mike Appel, vice pres- ident, Datech Solutions, and Jon Sidwick, vice president, Maverick AV Solutions. Appel and Sidwick will report to Mi- chael Urban, corporate vice

president, Strategy, Transfor- mation and Global Vendor Man- agement. Focused on formulat- ing and driving the long-term strategic

direction for Tech

Data, the Strategy, Transforma- tion and Global Vendor Man- agement organization works with the company's worldwide leadership team to identify and capture growth opportunities through Tech Data's portfolio, global scope and deep exper- tise across the technology con- tinuum.

Datech Solutions is a high- its unique value-add model,

capabilities, processes and best practices to benefit chan- nel partners and Autodesk in all three regions. Maverick AV Solutions works with the world's leading au- dio-visual (AV) brands to pro- vide customers with complete solutions that meet their AV needs. Over the past 20 years, Sidwick has grown Maverick from a UK-based team to a pan-European leader. As more AV applications are adopted by companies, educational insti- tutions and government agen- cies around the world, Maver- ick's scalable, platform-based approach is well-positioned to meet the needs of this fast-growing market. Tech Data will expand this successful model into the Americas and Asia Pacific. In the Americas, the Visual Solutions practice will be transitioned into Mav- erick.

Jon Sidwick, vice president, Mav- erick AV Solutions.

ly specialized provider of val- ue-added services to Autodesk and the Autodesk reseller chan- nel. Appel has led Datech since 2007, expanding its presence to 17 countries across Europe and in North America. Tech Data has also recently been named an Autodesk distribu- tor in several countries in Asia, including Singapore, Malay- sia, Thailand, Indonesia and Vietnam, effective February 1, 2018. As a global organization, Datech Solutions will leverage

Exertis customers can now pur- chase a wide range of products from leading commercial loud- speaker company Audica, via Ex- ertis’ Pro AV division, Exertis Me- dium. The new partnership will enable customers to experience enhanced AV solutions through high quality audio systems. Under the terms of the agree- ment, Exertis will distribute Audi- ca’s micro and median series of controllers, amplifiers and speak- ers to specialist AV resellers. Audica products will also be available for customers of Exertis Unlimited within its Premium au- dio range.

Audica provides a range of lead- ing audio solutions for commer- cial background music, corporate AV and audio communications for

Westcon-Comstor has launched its own VaaS cloud HD video con- ference service. Operating under the GoldSeal brand, and pow- ered by Videxio, Westcon delivers a full provisioning, enablement and support service, including licence renewal management. The service enables reseller partners to enter the rapidly growing VaaS market and offer a professional HD quality, high- ly-scalable and interoperable cloud solution, backed by West- con’s global support capabilities. Reseller partners benefit from swift entry into a growth market, high margin, recurring revenues, white-label options, and no up- front investment requirement. Wayne Mason, EMEA UCC General Manager, Westcon said: “Demand for cloud video-con- ferencing is growing rapidly as organisations seek more effi- cient, collaborative ways of work- ing. With Westcon’s services and support allied to Videxio’s

a wide range of industry sectors that include retail outlets, restau- rants, hotels, meeting rooms and museums. The company’s range of speakers have been specifical- ly designed to provide flexible and stylish solutions in a wide variety of commercial spaces whilst re- taining high-quality audio. Chris Godsalve, AV and Collabo- ration Business Manager at Exertis Medium, said: “Audica is a welcome addition to our portfolio providing our customers with a comprehensive range of professional au- dio products which com- bine leading edge design, flexibility and function- ality for a multitude of AV solutions in a variety

high-performance, interopera- ble and secure video collabo- ration platform, GoldSeal gives partners a fully-featured, low- cost, high-reward route into this rapidly growing market.” “Because GoldSeal integrates with existing UC and video sys-

tems, such as Polycom, Avaya, Cisco, and Skype for Business, partners can swiftly and efficiently add-value through the agility and mobility capabilities of a cloud service. Customers can empow- er more effective collaboration throughout their organisations as a result.”

GoldSeal VaaS, powered by Vi- dexio, is an OPEX cloud-based solution that is elegant, innova- tive, interoperable and supported by

unmatched video expertise.

Wayne Mason, EMEA UCC Gener- al Manager, Westcon: “Demand for cloud video-conferencing is growing rapidly as organisations seek more efficient, collabora- tive ways of working.”3

Exertis adds Audica to its range

of industry applications. Natu- rally, audio is a key part of an AV installation and Audica fits our criteria of providing market leading vendors and products for our resellers.”

Audica: now available from Exertis.

By seamlessly connecting devic- es and video platforms through the cloud, GoldSeal enables fully featured, professional HD video- conferencing on existing desktops, smartphones and tablets, as well as SIP/H.323 videoconferencing systems. Meetings can be ac- cessed on any device, anywhere, via a browser, MyMeeting, or other application integrations such as Skype for Business or Polycom RealPresence.

Connect Program for Ingram partners

Ingram Micro and Trust X Alli- ance UK are to offer channel partners The Connect Program. Trust X Alliance is Ingram Mi- cro’s global partner community, which is supported by the UK and North America. The Trust X Alliance Partner Community recently ran the ‘Ultimate Pros- pector 2017’ sales workshop, with 10 customers and 42 sales people, calling out to end users with a focus on GDPR and their core capabilities. The workshop took place at the In- gram Micro Milton Keynes HQ and the results speak for them- selves - 1500 calls to the Gate

Continued on Pg 3

MEET Logitech_Ad_SmartDock_ISE_266x40_1217.indd 1

Logitech SmartDock Secure meeting room console designed for Skype for Business

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Booth #‘s

5-S30 11-B179

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