Event preview Continued from Pg 10


in Amsterdam. It will show- case the finest in 3D projection mapping artistic creativity and cutting-edge technology. The competition is being produced as a cooperative venture be- tween Amsterdam Light Festi- val, Integrated Systems Events (ISE) and the RAI Amsterdam. The artistic and technical challenge for five shortlisted artists will be to create a work of video art to be mapped onto the three-dimensional architec- ture of the futuristic EYE Film- museum, to be experienced from multiple viewpoints. For projection mapping artists this represents a unique challenge. The judging, led by Amsterdam Light Festival Creative Director Lennart Booij, will take place on 8 February and the winner will be announced at ISE on the morning of 9 February at a Special Showcase Event featur- ing the five finalists.


During this period, ISE at- tendees will be able to enjoy a two-hour boat cruise and din- ner from the RAI Harbour to the competition’s location in the centre of the city. The win- ning entry and those of the oth- er finalists will also be project- ed onto the EYE Filmmuseum during the Friday evening after ISE 2018 has finished.


The Show


When the Show opens its doors, an expected 75,000+ attendees will have plenty on offer to occupy their time. Throughout the 15 halls over 1,200 of the world’s leading manufacturers and service sup- pliers will be broadly grouped across seven Technology Zones. The 2018 designated zones are: Education, Smart Build- ing, Digital Signage, Pro Audio/ Live Events, Unified Communi- cations and Residential. Hun- dreds of product introductions are anticipated. New for 2018 is the XR Zone, covering VR,


of the Park Foyer and will host a range of XR workshops and presentations throughout the show.


Situated amongst the exhi- bition stands, three ISE Show Floor


Theatres will feature


four days of 30-minute pre- sentations covering innovative business and technology case studies from exhibitors, part- ners and consultants. Theatre sessions are open to all attend- ees and no pre-booking is nec-


P12 AV News January 2018 V News September 2017


the Digital Signage Summit. Throughout ISE 2018 there will also be the opportunity for people to attend a number of conferences and to take advan- tage of numerous personal de- velopment opportunities. These include:


Digital Signage Summit ISE:


This is a half day conference that will focus on the latest Digital Signage and DooH tech-


tations from leading broadcast- ers, service providers, vendors, architects, designers and con- sultants.


XR Summit:


this is a new, full day confer- ence that will showcase the latest Virtual and Augmented reality products, workflows and solutions available for the AV marketplace. It will be equally relevant for both exhibitors and


AR and Mixed Reality technolo- gy and solutions (see the video here: https://www.iseurope.org/ technology-zones/.


A brand-new 500 q m. XR


Technology Zone has been lo- cated in the Park Foyer, at the rear of Hall 8. The centrepiece of the XR Technology Zone will be provided by Holovis. The company is a world leader in sensory experience design in the entertainment, industrial, and retail sectors. An X Reality Hub will be placed at the rear


essary. For 2018, the theatres are named the: CEDIA Smart Building Solutions Theatre (sponsored by KNX); the AVIXA Unified Communications Solu- tions


Theatre (sponsored by


Crestron); and the AVIXA Com- mercial Solutions Theatre (also sponsored by Crestron). Taking place in each theatre for the first time will be a unique set of Business Sessions. There will also be exclusive theatre sessions produced by the Smart Building Conference, KNX and


nologies and business


appli-


cations. It is produced by ISE partner invidis consulting and will be chaired by Florian Rot- berg.


Sports Venue and Fan En- gagement Summit:


this focuses on the overall expe- rience of the modern stadium – in particular those technologies geared towards enhancing fan engagement. The conference will feature panels and presen-


attendees. This is being pro- duced by ISE partner VR Days Europe. It will be chaired by VR Days Festival min de Wit.


Director Benja-


As ever there will also be a full range of training options pro- vide by ISE co-owners CEDIA and AVIXA. These will vary from short 20-minute ‘primers’’ on their respective stands to a full day’s workshop, masterclass or conference. These will take place on the pre-show day and throughout the four days of the exhibition. Full details are now available on the ISE with pass- es available from the new, on- line ISE Ticket Shop. The ever-popular Tech Tours


will give attendees the chance to get a ‘behind the scenes’ tour of some of Amsterdam’s most


innovative AV installa- tions and buildings. These will demonstrate the state of the art use of technology and installa- tion solutions.


Integrated Systems Events Managing Director Mike Black- man commented: “We are con- fident that ISE 2018 will be the most exciting exhibition in the show’s history. As ever, we have listened to exhibitors and attendees and spent the last six months crafting a show that will deliver an unforgettable experience. More exciting an- nouncements will be made in the weeks to come.”


Coverage of ISE 2018 in AV News


With each succeeding edition of ISE, we try to increase the depth and scope of AV News coverage, both as a service to our reader visiting the event and to our commercial part- ners exhibiting at the Show. The secret to a successful ISE is planning. With some 1200 exhibitors, giving in to the temptation to just wan- der about, chatting to a few old mates makes it extremely unlikely that you will get the most out of the Show or the best return on your invest- ment in the trip. Straight after the Christmas / New year break, exhibitors will start to confirm what


they will be showing on their booths. In the next digital and print editions of AV News, we will be running as much infor- mation as we can in the form of an ISE Show Guide. Use this early ‘heads-up’ to plan your visit to ISE 2018. We all know how hard it is to stick to a rigid agenda at the Show, so do be realistic. A meeting ev- ery 30 minutes might sound achievable in the cold light of day, but at ISE it isn’t achiev- able – it is barely enough time to fight your way through the crowds to even walk to anoth- er booth, particularly if it’s in another hall!


Continued on Pg 14


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