COUNTER INTELLIGENCE


Diageo showcases ‘rare’ Singleton Glendullan 40yo


The Singleton Glendullan – a ‘rare’ 40-year-old expression from the Glendullan distillery – has been launched exclusively in the Asian travel retail market by Diageo Global Travel. Only 600 bottles of the limited


edition, which retails at £1,900 ($2,300), are available from DF&TR outlets in Singapore Changi and Taiwan, according to the global drinks giant. The ‘rare’ spirit is considered to be


‘the oldest liquid ever released’ from the Speyside distillery since it was founded in 1897. “The Singleton Glendullan


‘Forgotten Drop Series’ will offer a collection of limited releases for our whisky connoisseurs in travel retail,” stated Dayalan Nayager, Managing Director of Diageo Global Travel.


Bulgari and DDF open Peter Marino concept at DXB


Dubai Duty Free (DDF) has announced the arrival of Bulgari’s Peter Marino boutique at Dubai International Airport’s (DXB) Concourse B. A ribbon-cutting ceremony to mark the


inauguration of the Bulgari concept was held last month, attended by Bulgari CEO Jean- Christophe Babin and DDF Chief Operating Officer Ramesh Cidambi. Saba Tahir, Senior Vice President – Purchasing, DDF; Sean Staunton, Senior


Vice President – Retail Sales, DDF; Michael Schmidt, Senior Vice President – Retail Support, DDF; and George Bechara, MEA Sales Director, Bulgari were also present. DDF said of the LVMH-owned Italian


retailer in a statement: “Reinterpreting the majestic symbols of the Eternal City into exquisite editions of jewellery, watches, accessories and perfumes, its bold yet elegant spirit is in evidence in the Dubai Duty Free boutique, as it brings Italy to Dubai.”


Red Zero 7 to showcase Cidersmiths in DF&TR Cidersmiths


has


partnered up with specialist DF&TR distributor Red Zero 7 to market and distribute the UK craft cider in the travel retail market. While the UK


accounts for just under half of Cidersmiths’ global market, interest from other countries is growing ‘exponentially’ as consumption of craft cider increases across the globe, confirms Cidersmiths’


Bacardi to acquire Patrón Spirits in EV $5.1bn deal


Rum and spirits company Bacardi Limited has announced that it will acquire the world’s ‘top-selling’, ultra-premium tequila maker Patrón Spirits International AG and its Patrón brand, in a deal worth $5.1bn (€4.16bn). Bacardi has held a minority stake in the


brand since 2008 and this transaction, expected to close in the first half of 2018, will give it 100% control of the Patrón brand. “As Bacardi has had an ownership stake


in Patrón for almost a decade now and truly knows and appreciates our unique business, they are the best and most


56 TRBUSINESS


logical steward to continue our pursuit of perfection,” stated Patrón President and CEO, Edward Brown. The deal will make Bacardi the number


one spirits player in the super-premium segment in the US and the second largest spirits company in market share by value in the US market, the drinks giant points out, referencing IWSR data. Commenting on the impact


of the acquisition on Bacardi Global Travel Retail, Managing Director Mike Birch told TRBusiness: “While it’s too early to give any details on bringing Patrón into our portfolio in


travel retail, the team is very excited – it’s a fantastic brand in a strong category, with particular appeal in the Americas.”


FEBRUARY 2018


Joint Owner Phil Warren. “We want to spread the word and our


cider to new markets, as the appetite for real cider increases,” stated Warren. “Red Zero 7 is the perfect partner for the


growing global element of the market.” Commenting on the upcoming global


distribution of the brand, Andy Butcher, Managing Director of Red Zero 7, said: “The focus will be on all travel retail markets, both on-trade and off-trade, especially cruises and ferries. “We are mainly targeting F&B outlets,


but it would also suit border stores and ferry shops.”


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