EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Looking Forward to the Day We Truly See Each Other
Have you ever seen a time-lapse video of a seed growing into a blooming flower? It shows in a minute what can take months. I don’t think I’m alone in wishing we could speed forward to the time when it’s safer for all of us to gather in person. While uncertainty still carries the day—variants, vaccine manufacturing capacity, and vaccine hesitancy being only a few of the unknowns—it’s now balanced by more hope with every story of a resident being able to see loved ones again. The pandemic’s isolation showed many of us the
importance of truly seeing others, as we strived through cameras and video to understand and relate the way we can face to face. Ironically, the pandemic also helped many of us to see more clearly: Bias, injustice, generational trauma, and the health disparities these factors lead to could not be denied. We saw how senior living and other caregiver heroes stretched themselves to help others—and the damage when they pushed themselves too hard. And once we saw it, we wanted to do something about it. People in senior living are natural advocates—your focus is on improving quality of life for other people, standing up for their health and independence, as well as standing up for residents’ families and your community’s employees. This Advocacy Issue shares some actions to take, ideas to get started, and ways to make a difference from your own life to Capitol Hill.
The value of seeing each other in person will be brought home at the upcoming Senior Living Executive Conference to be held in Phoenix, Ariz., Sept. 13-15. The theme, appropriate for a time when we’ve had to depend on each other, is “Better Together.” You’ll find a preview on page 9 with information, the schedule at a glance, and exhibitors. A few interesting features I’d like to highlight: • We’re offering a whole track on Occupancy & Operations—the interrelated factors you told us were most important right now.
• The Dining & Hospitality Conference, with programming provided by the Culinary Institute of America, is a unique conference-within-a-conference with instruction from the best in the business—and access to many of the conference features.
• The Design Pavilion at the Expo highlights interesting trends such as the design/ health intersection and the growing energy and talent in interior design entering the industry.
• The Executive Director Leadership Institute fosters meaningful connections as well as education—and attendees also have access to many conference events and networking opportunities.
Look for early bird registration in May, and check
conference.argentum.org for the latest news. And see you soon!
— Sara Wildberger Editor
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
SENIOR VP, BUSINESS OPERATIONS Brad Williams
bwilliams@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS Jessica McKay
jmckay@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT Olivia Wilson
owilson@argentum.org
PROJECT DIRECTOR, APPRENTICESHIPS & WORKFORCE DEVELOPMENT Megan Robinson
mrobinson@argentum.org
EDITORIAL
COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ACCOUNT EXECUTIVE Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
MANAGER, PUBLIC POLICY Kyle Loeber
kloeber@argentum.org
MARKETING MANAGER Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
Senior Living Executive, Volume 28, Number 3 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
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