Appointments, Promotions & Recognition
DOUG CORMACK SUSAN CWIEKA
Benchmark selected Doug Cormack, CDAL, as execu- tive director for the com- pany’s Orchard Estate of Woodbury community, expected to open in late summer 2019 in Wood- bury, N.Y. Cormack has been a licensed assisted living administrator for more than 10 years and has received the Certifi ed Director of Assisted Liv- ing (CDAL) credential
from the Senior Living Certifi cation Com- mission. He opened Benchmark Senior Liv- ing at Split Rock in Shelton, Conn., in 2012. The company also named Susan Cohen Cwieka as executive director for its new-con- cept Mind & Memory® community, Ade- laide of Newton Centre in Newton Centre, Mass. The community, which can off er hous- ing to 61 residents, is projected to open this summer. In past roles, Cohen Cwieka has served as an administrator of skilled nursing communities, an executive director of assist- ed living communities, and as a regional di- rector of operations. Additionally, Bench- mark named Denise McQuaide as president and COO of its newly formed Benchmark Wellness Management division. McQuaide has over 30 years of executive health care experience. In her new role, she will be re- sponsible for building out a new urban com- munities division.
MICHAEL SICILIANO SHEILA WILSON
Vero Beach, Fla.-based Harbor Retirement Associ- ates (HRA) appointed Michael Siciliano to vice president of new opera- tions and sales. He will be responsible for operations and sales in HRA’s new communities. Most re- cently, Siciliano served as executive director at the company’s HarborChase of Palm Beach Gardens community. HRA also
announced the appointment of Sheila Wilson KIM DEMBROWSKI
as vice president of health and wellness. She will be responsible for maintain- ing high standards of health and wellness pro- gramming in HRA’s com- munities and implement-
ing new programming. Most recently, she served as HRA’s national director of health and wellness. Additionally, HRA named Kim Dembrowski as director of operational transi- tion. She will be responsible for pre-opening activities and project management during construction and to ease the transition to com- munity operations following completion.
Integral Senior Living named Beth Olafsen as the director of sales and marketing for The Oak Cottage of Santa Barbara, located in Santa Barbara, Calif. She has nearly two decades of experience in sales, marketing, and community relations, and has worked in senior living since 1995. Most recently, Olaf- sen served as community relations director at Mariposa at Ellewood Shores.
ANNE CAMPBELL
Juniper Communities, based in Bloomfi eld, N.J., promoted Anne Campbell to a newly created corpo- rate leadership position where she will work along- side Lynne Katzmann,
CEO and founder, on a variety of future ini- tiatives. Among those will be the roll out of Connect4Life, Juniper’s integrated care model, to other operators across the coun- try. Campbell most recently served as senior executive director for Juniper.
SCOTT CHRIMES
Irving, Texas-based The LaSalle Group appointed Scott Chrimes to vice president of accounting and fi nance. He will over- see all aspects of the com- pany’s accounting func-
tions and provide counsel to the executive leadership team regarding fi nancing, recap- italizations, and overall capital strategy. Chrimes will also serve as the principal liai- son with investors and lenders, as well as re- tain responsibility as treasurer. Previously, he served 26 years as CFO and controller for
Lattimore Materials Company, a private- ly-owned investment firm. Chrimes, who originally joined The LaSalle Group in 2018, is also a certifi ed CPA.
MISTY BRAKE
Legend Senior Living, headquartered in Wichi- ta, Kan., promoted Misty Brake to corporate sales specialist. She joined Legend in 2017 as direc- tor of sales and market-
ing for Park West Plaza in Wichita. In her new role, she will be responsible for develop- ing sales strategy for communities, working with onboarding and mentoring, coaching and training new hires, and improving com- munication and sales processes.
Headquartered in Bloomington, Minn., Ma- trixCare was awarded its third straight Best in KLAS Award for long-term care software, achieving the highest-ever score in the cate- gory. MatrixCare is also the only company to earn the award in this category three years in a row. The Best in KLAS award is given to technology solutions that provide broad operational and clinical impact for health care organizations, as determined by users of the technology.
OnShift, headquartered in Cleveland, Ohio, announced Ray Desrochers as the compa- ny’s president and COO. He brings nearly 30 years of experience leading and implement- ing growth strategies for software companies. Most recently, he served as executive vice president and general manager of clinical solutions at HealthEdge.
SAMANTHA BALANDIMAL IRENE GONZALEZ
Charlotte, N.C.-based Senior Living Communi- ties welcomed Samantha Balandimal as lifestyle advisor. Balandimal, who has a background in counseling, will be respon- sible for providing guid- ance and support to those served by the company. The company also wel- comed Irene Gonzalez as social director for its Ever- green Woods community
MARCH/APRIL 2019
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