NORTH AMERICA VS. EUROPE North American growers have meanwhile finished bringing in yet another plentiful potato crop. With an estimated 19.15 million tonnes, US growers lifted 4% less compared to last year. It is bang on the five year average. In Canada the harvest is thought to be 2.5% percent smaller compared to last year, which means that supply and demand on the North American continent are lined up pretty well this season. It also means that they are regaining the initiative on the world export market for frozen fries. A series of below-average harvests saw European exporters chip away at US-dominated markets. With a slowing demand and plentiful supplies this situation is now changing.
Graph 2: Frozen French Fry Export Prices In € Per Metric Tonne
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0
Belgium Source: DCA Market Intelligence
FROZEN FRY MARKET IS CHANGING So far this year, exporters on both sides of the Atlantic have managed to keep prices for deep frozen French fries at record levels of €1,300 and over per tonne. Only five years ago this lay around the €900 mark and in three years time the average price level increased by almost 90%. International trade figures show that its mainly European trade that is slowing down. Partly because of fierce US competition, but also new kids on the block have taken up some market share. China and India are controlling a share of the Asian market and Turkey is becoming the preferred supplier to Russia. South America is becoming more self-sufficient and less dependant on fries from Europe or the US.
Graph 3
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Kilograms 0
Netherlands
France
Germany
Netherlands Source: DCA Market Intelligence 6 | ADMISI - The Ghost In The Machine | Q4 Edition 2024
France
Germany
Belgium Total EU-4
1-1-2020 1-4-2020 1-7-2020
1-10-2020 1-1-2021 1-4-2021 1-7-2021
1-10-2021 1-1-2022 1-4-2022 1-7-2022
1-10-2022 1-1-2023 1-4-2023 1-7-2023
1-10-2023 1-1-2024 1-4-2024 1-7-2024
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