SOCIETY HAS COME TO BELIEVE THAT FAST FASHION AND $1,000 MOBILE PHONES ARE WORTH THEIR WAGES BUT PAYING THE REAL COST OF FOOD IS NOT IS BEYOND MY COMPREHENSION.
BUT WHAT IS THIS GOING TO MEAN IN
PRACTICAL TERMS? It’s going to mean rethinking supply chains. It’s going to mean cover crops with soy and corn production, taking dairy and beef cattle out of the barns and feed lots and back onto the land, in many cases integrated with those row crops, and a significant reduction in chemical inputs. Although those concepts may seem frightening to the companies that have been built by creating crop protection and animal nutrition, as R&D and innovation-focused businesses they can no doubt reorient themselves to provide products that will be useful in a regenerative rather than degenerative economy.
What we have before us is a unique opportunity to shift the global agricultural economy—and the rest of the economy and society along with it—to produce the food, fibre and fuel required for a growing population that works together with nature while providing livelihoods that are climate resilient, climate positive and provide quality of life to all. It may sound utopic but it’s not. It’s necessary to stem the flow of urbanisation and repopulate rural areas so that the regenerative revolution can take place while stopping climate change in its tracks. But for regenerative agriculture to be successful, the companies and brands that have committed to it must make good on those promises, or else they put not only their own reputations at risk but also risk the health of our planet and society as well.
Meghan Sapp E:
meghan@sugaronline.com T: +44(0) 7444 880 753
7 | ADMISI - The Ghost In The Machine | Q3 Edition 2021
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