THE NEXT BIG RISK— AND OPPORTUNITY


“Regenerative” everything—agriculture, tourism, business, what have you—is all the rage right now, but very little of it is actually regenerative. In many circumstances, slapping the term “regenerative” onto something is quickly becoming the new greenwashing. But to allow that to happen is a huge risk not only to corporate reputations who have signed up to it and the eventual push back to global brands as consumers reject that regenerative greenwashing, but also to the planet itself. The concept of regeneration, but also how it specifically is applied to agriculture, is the single “new” solution to come around since the realisation that the climate crisis is real and quickly approaching and we can’t risk letting it go to waste.


When it comes to regenerative agriculture, some of the world’s biggest brands have jumped on the bandwagon and made significant commitments to integrate it into their supply chains.


From Nestlé and Cargill to Unilever and Diageo, they all have different targets for different levels of sourcing from regenerative sources by as soon as 2025, though most are for 2030 and as far out as 2050 for 100% transition. To mobilise the volumes of regeneratively produced crops and meat required to hit these targets is going to require a global shift at farm level— and quickly.


THE GOOD NEWS IS THAT THE CARBON EMISSIONS RELATED TO SCOPE 3, THE FOOD, FEED, FIBRE AND FUEL USED BY THESE COMPANIES, ARE IN SOME CASES AS MUCH AS 80% ASSOCIATED WITH AGRICULTURE AND AG- BASED PRODUCTS.


5 | ADMISI - The Ghost In The Machine | Q3 Edition 2021


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