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66 Future of Retail — Insights


issue 05


H&M launches H&M Club


INSIGHTS


Here we focus on retailers’ latest initiatives in customer engagement.


High street fashion retailer H&M has launched its new loyalty scheme H&M Club in the UK..


Open to all customers, the programme will be available on the HM App where H&M Club members will be rewarded with one point for every pound spent both in-store and online which can then unlock exclusive offers and brand experiences. As a special welcome, users signing up will receive a 20% discount for a limited time and there will be an ongoing discount of 10% for new members thereafter. Other benefits include a special


25% birthday discount, free online delivery, exclusive previews of forthcoming collections, goody bags and freebies as well as the chance to attend global launch events and exclusive parties for collaborations and campaigns. H&M Club points will be added


automatically when a customer shops online. If customers buy something in-store, they simply present their smartphone at the till point. Users can access the H&M Club dashboard via the app or online for an overview of point status and offers available.


Trinity Leeds launches own gin brand and festival


The Trinity Leeds shopping and leisure destination has come up with a novel way of engaging shoppers by becoming the first shopping centre to launch its own brand of gin.


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