m , i n c r
SECTION – Strap here i x Events
‘Our outdoor movie night took place in the afternoon’
We’ve always loved watching flms outside and thought running an event for the school would be exciting. But it seemed like such a big task and we kept running into hurdles. One of the biggest challenges was fnding an organisation with a screen that worked in daylight, as the long summer days mean the sun sets too late for school-age children to start watching a movie. Luckily, we heard about Sundown
Cinema (
sundowncinema.co.uk). We got in touch and they sent us their brochure and FAQs booklet. After that, it all seemed achievable. We booked a July date with a 4pm
screening time and started looking for sponsorship to help with the initial outlay – it cost us over £1,000 just to hire the equipment. We managed to obtain £700 in sponsorship from local
companies paying between £50 and £300 each. In return, we offered advertising before the movie and after the end credits, which we created in PowerPoint. Sundown Cinema guided us through
the application for the special licence needed to run an outdoor cinema event – the cost of this licence is 40 per cent of your ticket price. We decided to charge £5 per ticket for anyone older than two. Parents could purchase tickets through the school as well as pre-ordering hot dogs and Krispy Kreme doughnuts. The PTA made a shortlist of three
movies and allowed the children to vote for their choice. Sing 2 won by a mile, and we purchased two copies on Blu-ray for the day, just in case. We sold 450 tickets, making £2,250 on ticket sales and taking our total
income, including sponsorship, to almost £3,000. After deducting the cost of the licence and screen hire, we began the event with around £1,000 proft. Sundown had already asked about
practicalities like access, and when their technician arrived at lunchtime, he set everything up with no complications. The PTA ran stalls selling candy floss, ice lollies, soft drinks, beer and Pimm’s. Money from these, combined with the hot dogs and doughnuts, came to just under £800, giving us total profts of £1,770. It was such a fun event. The sun
shone and the families had a fantastic time. The support we got from Sundown made planning easy. It was such a great event that we’re already planning another one for this summer. Kate Brown, PTA fundraising team, Katherine Semar Schools (450 pupils)
pta.co.uk SUMMER 2023 35
AS TOLD TO: DANIEL ETHERINGTON; IMAGE: SUNDOWN CINEMA; ROBERTO/
ISTOCKPHOTO.COM
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